Pacvue, the leading enterprise platform for brands, sellers, and agencies to manage eCommerce advertising, announced an integration with Criteo, the global technology company powering the world’s marketers with trusted and impactful advertising, and its Retail Media Platform. Pacvue is one of the first advertising technology platforms to connect to the new platform, which enables programmatic bidding, analytics, and automation across eCommerce marketplaces and retailers.
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The Criteo Retail Media Platform allows brands to deliver ads across a wide ecosystem of online retail channels and reach consumers with a variety of ad formats and targeting options across all stages of their journey. By integrating with the Criteo Retail Media API, Pacvue clients can expand their advertising to new channels, while continuing to manage their campaigns with the holistic performance data, flexible reporting, and smart optimizations that they have come to rely on from Pacvue.
“Criteo partners with some of the world’s leading omnichannel retailers to power the open retail media ecosystem and to make it easier for advertisers to manage their campaigns across retailers with standardized metrics and workflows,” said Justin Sparks, Global Director of Strategic Partnerships, Retail Media at Criteo. “We’re thrilled that Pacvue has chosen to integrate with us. The goal of our API partner program is to enable retailers to rapidly scale demand, while giving agencies and brands the flexibility to leverage tools, like Pacvue, that they are already comfortable with today.”
Expanding upon the retail channels that Pacvue already serves, including Amazon, Walmart, Instacart, and eBay, the Criteo integration enables Pacvue to support sponsored product ads across a wider and growing offering of eCommerce marketplaces and retailers.
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“More and more consumers are choosing to shop online, and brands are looking for new ways to reach their customers across marketplaces,” said Melissa Burdick, President of Pacvue. “We’ve been able to provide meaningful performance improvement across eCommerce channels to brands and agencies by helping them make smart decisions about their advertising strategies, and we’re excited to partner with Criteo to offer these solutions in a truly omnichannel way.”