The last week in B2B Sales and SalesTech saw Hushly’ s SaaS platform developing AI-technology for B2B marketers to offer better content experiences while sales training & selling solutions firm The Brooks Group announced the release of IMPACT for Inside Sales training program.
Catch the most important SalesTech highlights in this weekly round-up.
Channel partners know that to be successful, they need to carve out a niche — whether that be by line of business, by industry (and, increasingly, by subindustry), by size of customer, geographically, technologically, and by business model
– Jay McBain
Principal Analyst at Forrester Research
Zak Hemraj, the CEO and co-founder of Loopio says that Request for Proposals (RFPs) are a significant driver of top-line revenue and account for 41% of overall sales revenue. He explains how top-performing teams win more bids and strategies via this guest post.
Can you tell us about some of your most successful sales/marketing campaigns from your professional journey so far?
During my time at Markforged, the work that we did in terms of being able to develop new channels, create new partnerships, and significantly grow the business all helped us land a spot on the Deloitte Fast 500 two years in a row. It also helped us raise our brand awareness about the great work that we were doing.
Your top tips for helping Sales teams optimize use of their salestech stack?
Clean up CRM and automate data entry! Here’s the dirty secret CRM providers won’t admit: After 30+ years of some of the smartest minds in technology focused on it, no one’s CRM instance or data is perfect. It’s time for all of us to simply accept that systems where humans controlled the data entry are no match for the machine.
Flash Sales, Discount Codes, Free Samples and the sorts are among the various common incentives that have proven to work well in the B2C segment. But in B2B sales, it’s quite another story. Here are the top 5 B2B marketing/sales campaigns that were huge hits.
SoftServe joined the Google Cloud Partner Program in April 2017 and became a Premier Partner in August 2018. The firm holds other specializations, the likes of which include Infrastructure Specialization, Machine Learning Specialization, IoT (Internet of Things) Specialization, and Cloud Migration Specialization. It recently received the Data Analytics Specialization.