Dmitri Rassadkine has been in the business of building SME (Small-Medium Enterprise) level eCommerce solutions since 2001. It is more expensive to gain a new customer vs. keeping the existing one. Having a deep understanding of the eCommerce business processes, he saw an opportunity in post-purchase experience. Instead of sending customers their shipments’ tracking numbers or shipping solution tracking pages, he created a post-purchase customer experience platform that communicated order journey details at the time when the customer is most anxious, using a multitude of communication channels through the Retailer’s brand voice while also creating additional touch-points for marketing messaging used to build loyalty and increase repeat sales and LTV. This platform is available to any eCommerce business.