TiVo Integrates Demographic Attributes, Ad Airings, and Mobile Devices into TV Viewership Data Product, Helping Connect the Media and Advertising Industries to Viewers Read more
Salesforce Powered ADvendio ONE is Launched as a Complete Omnichannel Advertising Solution for Media Buyers and Sellers Read more
Consumer Purchase Intent More than Doubles When Socially Conscious Brands Engage Advertising Media Partners that Share Common Values, According to UM’s Future Impact Study Read more
Media Alert: Teikametrics to Discuss Visualizing Advertising and Retail Performance at Upcoming Amazon Accelerate Conference Read more
MediaMath Expands Purpose Driven Advertising Initiative; Champions Multicultural Media via Curated Marketplace Read more
Sayollo And Protected Media Partner To Protect Immersive Mobile Game Advertising From Sophisticated Fraud Read more
Walgreens Introduces Walgreens Advertising Group (wag), a New Advanced Data and Technology-led Retail Media Offering for Brands to Deliver Personalized Experiences to their Best Shoppers Read more
Verizon Media and BuzzFeed Announce New Strategic Partnership Across Content and Advertising Read more
Ad.net Launches ‘Incremental Social’ Performance Marketing Solution to Expand Its Advertising Marketplace into Social Media Read more
Mediavine Launches BidShield, a Proprietary New Technology to Safeguard Against Programmatic Advertising Industry Risks and Guarantee Publisher Payments Read more