Leanplum raising $27 million, ABBYY appointing new VP, Verdane’s acquisition of Confirmit, and more such important news in this week’s SalesTech news round-up. Don’t miss the insights from some of the leading experts from the sales and marketing industry.
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Loyalty programs are designed to drive transactions, but consumers aren’t primarily driven by discounts. Instead, they are looking for relevance, to engage with brands that truly “get” them
Businesses that successfully achieve digital transformation don’t just complete it overnight. The transformation has many key components and best practices, and it’s a continuous process. Benjamin Herrmann of SAP explains a three-step process to build and maintain digital trust and brand loyalty.
What are some of your top tips for Salespeople to better personalize their outreach and prospecting efforts?
read the complete interview with Wayne here
I think there always has to be something of value in the outreach. Always. You need to really research the target and be able to add something to that outreach that was of some specific value to them. I often use a link to an interesting article about something specific I know they care about (because I have researched them)
What are some of the challenges you’ve been observing when it comes to upskilling or recruiting for marketing/sales roles within the tech/B2B industry?
In the current job market, it’s challenging to find candidates that value building a sales career over a hot product or solution. When salespeople view a role as an opportunity to be challenged and stretched, they almost always thrive. As a sales leader, my most important sales opportunities are recruiting these candidates.
While more and more processes in the sales cycle are being automated and virtualized so as to eliminate heavy manual effort on the part of the sales reps, there is a constant need to keep the human element intact. Thankfully, a lot of SalesTech tools have sprung up that do just the job, without bypassing the human touch from conversation – to conversion. This article lists down a few such tools.
In the wake of the novel coronavirus outbreak, dairy giant Yili Industrial Group has raised 670 million yuan ($95.7 million) in order to help its cooperative pastures, while providing anti-epidemic guidance and opening up fast track financing channels for them. Here is the complete story.
Revature, an industry leader in technology talent development and leading employer of entry-level technology talent in the United States, has partnered with Women in Technology (WIT), the premier professional association for women in the technology industry, to facilitate its latest Mentor-Protégé Program and discuss ways to attract and retain women in the tech space. Read the complete coverage here.