Top SalesTech News Of The Week – 20th April 2020: Featuring News From Merkle, Snowflake, LogRhythm, YGC and More…

While Covid-19 is the only thing on the mind’s of the world’s governing officials, marketing and sales leaders as well as business owners – it’s time to find a way to not let the current world situation affect how you live and work – too deeply! Be empathetic, but reach out to prospects! Low on marketing budget? Use organic methods to drive product interest! As they say…the show must go on!

Being in sales can be very mentally challenging at times and you always have to keep in mind ebb and flow. When the economy is great, you are closing deals left and right. You have this amazing high, but then something like Covid-19 happens and BOOM! Everything starts to slip through your fingers and now you are at a painstaking low. The only thing you are able to control is how you react (your attitude) and the behaviors you set for yourself to keep chugging along in any type of situation.  

-Marianella Mace, CEO At Email Meter

With the advent of Sales Engagement platforms – the empathy towards who we are reaching out has taken a back-seat over activity and results. Now is the time to flip it over. The first thing you need to do is pause all your automated and generic template sequences/cadences. This does NOT mean you should stop prospecting – just not the generic templated ones.

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How do you eventually see salestech transform how B2B and Tech teams sell to their prospects?

“Customers have so much better access to information about you, your product and pricing now. Competitive advantage is now relationship based, customer experience and delivery success matters. Sales is now a team sport where the implementation teams are a key part of that ACV. Sales sets up the long term contract. Implementation drives consumption of the product. I see less selling of “3 year all cost up front” deals.”

Catch the complete interview here!

YGC Launches Virtual Hackathon To Support Impacted Workers

LogRhythm Appoints New Chief Revenue Officer

Unruly Data Reveals COVID-19 Is Reshaping Consumer Content Consumption and Spending Habits

Trustwave Provides Cybersecurity Guidance During COVID-19 Pandemic

Merkle Named Adobe 2020 Delivery Quality Enterprise Solution Partner Of The Year

Snowflake And Mobilize.Net Partner To Deliver The Power Of The Cloud At Scale

Clark State Workforce Development And Business Solutions And Virtanza Offer Reduced Tuition For Sales Ready Training Certificate

DealHub.Io Recognized On G2’S 2020 Lists For Best Products For Sales And Highest Satisfaction

Wondering how to Realize the Full Value of your Sales Technology? This will help.

As The World Hunkers Down Amid Social Distancing, Marketers Need A Digital Revolution