The end of the holiday season has got the sales fraternity on the edge of their seats. News of major acquisitions, partnerships, and key hires did the rounds of the SalesTech industry last week. The week’s round-up brings to you top news from WP Engine, Qualtrics, Adobe, IBM, and PayPal, in addition to expert commentary from the best in the field of Sales and SalesTech. Happy Reading!
John Oechsle, the former President and CEO of Swiftpage explains how Small Business Saturday traffic can be converted into future sales. Read the complete article to know how the right CRM can help.
What’s your smartest sales hack that you’d like to share with the audience?
Making sure we look at each opportunity is really aligned to the customer’s journey. It is not enough that you decide who you want to engage, and why. You need to also know why they would want to engage with you. If you can’t do that you shouldn’t be pursuing an opportunity.
Grab more excerpts from SalesTech Star Interview With Jim Dickie, Research Fellow At Sales Mastery
WP Engine Appointed Ramadass Prabhakar Senior Vice President Of Global Engineering
WP Engine, the WordPress Digital Experience Platform (DXP), announced the appointment of Ramadass Prabhakar as the company’s new SVP of Global Engineering overseeing its global engineering team. Prabhakar will report to Heather Brunner, Chairwoman and Chief Executive Officer.
Qualtrics’ Frontline Feedback Helps Brands Build A Customer-Centric Culture
Qualtrics, the creator of the Experience Management (XM) category, made Frontline Feedback available to Qualtrics CustomerXM™. The Frontline Feedback tool helps CX teams with collecting, prioritizing, and acting on customer, employee, and product feedback by placing the VoE (Voice of Employees) at the core of their customer experience programs.
Adobe Appointed Anil Chakravarthy As Executive Vice President And General Manager Of Its Digital Experience Business
Adobe announced the appointment of Anil Chakravarthy as EVP and GM, Digital Experience. In this role, Chakravarthy will lead Adobe’s Digital Experience business, reporting directly to Adobe president and CEO Shantanu Narayen.
IBM Launched Advertising Accelerator With Watson
Consumer Electronics Show announced the launch of Advertising Accelerator with Watson, a first-to-market offering that leverages artificial intelligence (AI) to predict the optimal combination of creative elements to help drive high engagement and conversion for a given audience.
PayPal Completed Acquisition Of Honey
PayPal Holdings, Inc. announced its acquisition of Honey Science Corporation for approximately $4 billion in cash. This transaction will transform the shopping experience for PayPal’s consumers while increasing sales and customer engagement for its merchants.
Sell Faster, Better And More Effectively With These 5 Product Demo Tips!
The right product demo strategy is one that easily breakdowns the complexities of a particular software or product for a prospective customer to understand within few seconds. This helps generate more interest in the product. Read on to know about some of the most effective tips for crafting product demo strategies.
On a lighter note: