Salesforce acquired Evergage to enhance customer data, SugarCRM and Qualtrics made some key hirings – catch all the important SalesTech news from the past week in this week’s news round-up.
In addition, we bring to you expert analysis, quotes, and commentaries from some of the industry’s best!
The beauty of value-exchange advertising is it’s an entirely opt-in experience for the consumer, unlike almost every other ad experience they have during the day. People raise their hand to engage with a brand and are then rewarded for their attention. Value exchange advertising is the safest, most honest, and respectful way for brands to connect with their customers
New software, mobile apps, or cloud platforms alone can’t solve the challenges companies are facing in times of advancing digitization. The key to successful digital transformation lies just as much in people, culture and new thought processes, as it does with technologies and tools, says Margaret Dawson, VP – Portfolio Product Marketing at Red Hat, in this guest post: The Killer App In Digital Transformation Is ‘People’
As a seasoned SaaS Sales professional, what are some of the biggest sales challenges you wish you could change in the B2B/Tech Sales industry?
Read the complete interview with Szymon here
My quick answer would be – less bot spam on LinkedIn It pollutes the market and creates barriers. But moving onto broader issues, one of the biggest challenges on the market is the attitude to innovation in many companies.
What’s your smartest Product Development or Sales Hack that you’d like to share with the audience?
Read the complete Interview With Peter here
It’s simple, but rarely done! We integrate our Zuant tradeshow system with our Marketpoint CRM so individual sales executives receive emailed links to their sales leads for follow-up. Their feedback is a simple click, which drives ROI reporting by event and sales channel.
By crafting your sales prospecting emails strategically enough, with the right response-evoking copy and content, you can easily increase ROI from every prospecting cadence. Let’s delve into the details of what can help make your email prospecting great.
We all know the feeling!
Beijing Plant Doctor Biotechnology Co., Ltd. donated RMB 20.2 million yuan in its efforts to fight the novel coronavirus epidemic in China. This is the largest cash contribution by the beauty industry so far. Read the story here.
Cresta, launched with $21M funding from Greylock Partners, Andreessen Horowitz, Andy Bechtolsheim, Mark Leslie and Vivi Nevo, will enable contact center workers to be experts on Day One! Here’s how they plan on doing it.