What can sales teams do to ensure that their direct mail efforts help achieve their sales goals? And how can B2B sales people work in better alignment with their marketing counterparts to enable a better account-based marketing experience? Catch the latest tips and best practices in this week’s salestech highlight:
SalesTech Quote-of-the-Week!
Sales and marketing channels are moving towards products with interactive aspects of them whether that be learning about interesting missions, sustainable practices, charities, or actual activity based sends like planting seeds or crafting.
– Andrea (Turnlund) Sellas, Sr. Specialist Marketplace Partnerships at Sendoso
Top SalesTech News of the Week: 29th May to 02nd June
- Consensus & Salesloft Integrate Demo Automation to Upgrade Sales Engagement Best Practices
- DealHub Supercharges its CPQ Platform with Subscription Management Built Natively on HubSpot Sales Hub CRM
- Pipedrive Introduces Advanced Call Center Integrations to Enhance Sales Communication
- Folloze Plus Outreach Empowers Sales and Marketing With Advanced Orchestration to Engage Prospects and Further Pipeline Goals
SalesTech QnA with the Expert
There are several layers to the impact of AI and we’re seeing it play out in different ways as the range of options increases and people and organizations move quickly to adopt it. First, we’re seeing that virtually everyone is looking for ways to incorporate AI into their go-to-market motion as they realize the benefits it can have to improving those legacy workflows. Teams are looking to embrace these productivity gains aggressively using AI. –Matt Millen, Co-Founder & President at regie.ai
Top Sales and SalesTech Articles on Conversational AI, Product Qualified Leads, Live Commerce and more:
- Conversational AI and CRM: Combining Strengths to Improve Sales in the Auto Industry
- The Secret Key to B2B Marketplace Growth
- Understanding More About Product Qualified Leads
- Recent Developments in Live Commerce
Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!
Episode 168: AI and its Impact on Marketing and Sales with Marco Lagi, Vice President, Artificial Intelligence at Intentsify
Episode 167: Precision Based Marketing Tips – with Carter Lassy, Chief Product Officer at Terminus
Episode 166: Renewed Sales-Marketing Alignment Tips: with Melton Littlepage, CMO at Outreach