SalesTechStar’s Sales Technology Highlights of The Week: Featuring Semrush, Celigo, Vodafone, Calendly and more!

With so many revenue and sales platforms in the market today, choosing the best-fit salestech to drive sales ROI can be challenging in itself. Catch a few top best practices and tips by the experts in this sales tech weekly highlight:

______

SalesTech Quote-of-the-Week!

Businesses often face barriers due to differences in departmental perspectives on what drives revenue and what doesn’t. Even if they can see the complete picture of their operations, these differences hurt their ability to pull the right levers for driving revenue in a coordinated and effective manner. B2B organizations need to employ a revenue-centric approach that aligns all functions of the business on common metrics. This is the key step to bridging operational data silos and divergent outlooks on the most effective actions for boosting revenue.

Jim McHugh, Co-Founder and Chief Executive Officer at Mperativ 

Top SalesTech News of the Week: 28th Feb to 04th March

SalesTech QnA with the Expert

Read More

In today’s world of distributed work, there is a significant adoption of CRM especially among SMBs. Salesforce is positioning itself to become every company’s new home base. However, some of the key workflows such as contract negotiations and signing happens outside of the CRM system, which is not ideal for governance and auditability. A modern eSignature workflow that integrates seamlessly with Salesforce can help sales professionals save hours of manual work and reduce document turn around times to minutes—ultimately resulting in shorter sales cycles, with complete visibility into the audit trail within Salesforce. Sunil Patro, Founder & CEO at Signeasy 

Top B2B Sales and SalesTech Articles on Customer Retention, Soft Skills in Sales, Conversion Best Practices

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 114: Marketing Do’s and Don’ts with Chris McLaughlin, Chief Marketing Officer at LumApps

Episode 113: Optimizing B2B Sales Training Efforts: with John Elsey, CEO at Richardson Sales

Episode 112: B2B Revenue Tricks and Optimized Sales practices with Karen Gallantry, GM at mParticle

Episode 111: Driving Better Productivity within your Product Team: with Kristina Simkins, VP of Product at Lessonly by Seismic

CalendlyCeligocrmHighlightsQnASalessales technologysalestechSEMrushSignEasySunil PatroVodafoneWeekly highlights