What can help B2B brands drive sustainable growth? And how can they drive better customer retention? Find out more from this week’s Salestech highlight:
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SalesTech Quote-of-the-Week!
Business leaders must lean into customer success to chart the path to long-term growth. We know that growth at all costs isn’t viable in today’s market, and we know acquisition is more expensive. More and more businesses and leaders are realizing that the path to sustainable growth is through securing retention and driving expansion. The thing is, it’s hard. It requires cross-functional alignment, integrated and shared data, and communication and collaboration across the enterprise.
Top SalesTech News of the Week: 18th December to 22nd December
- Salesforce Signs Definitive Agreement to Acquire Spiff
- Swiftly Consumer Survey Shows Rising Trend in Coupon and Retail App Use Amidst Increased In-Store Shopping
- Centific and Telaid Partner to Bring AI and Computer Vision to Retail
SalesTech QnA with the Expert
Passwordless authentication is going to dominate the retail industry moving forward, customers are tired of remembering yet another password. Personalization is going to follow that with just in time offering right in front of them to reduce time to search.
– Neeraj Methi, Vice President of Solutions at BeyondID
Top Sales and SalesTech Articles on Virtual Sales Training, B2B Event Best Practices and more!
- How SMBs Can Maximize Tech Tools for Holiday Success
- Best Practices for Virtual Sales Team Training
- How Can B2B Brands Deliver Enhanced Virtual Event Experiences?
- Google’s Acquisition Spree: A Journey Through 2023’s Deals
- Call Centers vs Contact Centers: Key Differences
Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!
Episode 191: The Future of Online Shopping with Anh Vu-Lieberman, VP of Conversion Rate and Optimization at Nogin
Episode 190: Current AR Trends in Sales and Marketing with Zac Duff, CEO and co-Founder at JigSpace
Episode 189: The Modern State of Digital Advertising with Mark Melvin, EVP and General Manager at Mirriad