SalesTechStar’s Sales Technology Highlights of The Week: Featuring PROS, Salsify, Palantir Technologies and More!

Digitization is leading to more than just a basic evolution of sales people and sales processes. What does it take for B2B sales teams to keep up with latest trends and sales tactics using the right sales automation? Catch more in this week’s salestech highlight:

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SalesTech Quote-of-the-Week!

I think that using CDPs together with omnichannel communications is one of the things most businesses will adapt eventually to make customer experiences better. Some of them (smaller ones) may choose a ready-to-use SaaS that offers similar functionality out-of-the-box (integrated into business processes with less efforts), such SaaS companies will build their solutions on top of the platform players offerings (CPaaS, etc.)

– Alexey Aylarov, Co-founder and CEO at Voximplant

 Top SalesTech News of the Week: 07^th Feb to 11^th Feb

• PROS Extends Collaboration with Microsoft with New Strategic Alliances Agreement to Accelerate Adoption of AI-powered Digital Selling
• Palantir Technologies Extends Partnership with Ferrari to Bring Data Driven Performance Decisions to Race Operations
• The Resonate “State of the Consumer 2022” Report Reveals Unique Insights into the Sentiment of Today’s Overwhelmed, Influenced and Activist Consumers
• Salsify Completes SOC 2 and ISO Security Evaluations

SalesTech QnA with the Expert

Digitization of the sales process, while once an important part of a client’s journey, has taken more of a central role coming out of the pandemic. AI Algorithms are very successful in providing relevant suggestions for products to purchase, the information is all there from purchase history to seasonality and supply. The digital sales channel can easily provide the necessary information to a client quickly, efficiently and conveniently.

–Bruno Guicardi, President of CI&T

Top B2B Sales and SalesTech Articles on Profitability, Prospecting, Social Commerce

• Combatting Infobesity With Smaller Data ‘Bytes’
• 4 Ways CEOs Can Increase Profitability
• Outbound Prospecting Tips for B2B Sales Teams
• Should Sales Teams Start Preparing for a Video Overload?
• Social Commerce Trends for 2022

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 113: Optimizing B2B Sales Training Efforts: with John Elsey, CEO at Richardson Sales

Episode 112: B2B Revenue Tricks and Optimized Sales practices with Karen Gallantry, GM at mParticle

Episode 111: Driving Better Productivity within your Product Team: with Kristina Simkins, VP of Product at Lessonly by Seismic