Grab the latest insights when it comes to first-party and intent data with tips on how modern sellers up their games using these data driven tactics to boost outcomes and more in this week’s SalesTech highlight:
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SalesTech Quote-of-the-Week!
One big challenge sales and marketers face is data security and privacy concerns. Increasingly, first-party data is a precious source of competitive advantage. Many Intent data providers and platforms must ingest a company’s first-party data (e.g., closed won or PII) in order to build their Intent models. This can cause real concerns about preserving the security of the first-party asset. Likewise, from a privacy perspective, the manner in which data is collected to support the many use cases for Intent data should be scrutinized given the ever evolving regulatory environment.
SalesTech Shout out-of-the-Week!
Mailshake
Mailshake is asales engagement platform designed to help businesses automate and streamline their email outreach, enabling them to connect with prospects and build relationships at scale.
Top SalesTech News of the Week: 10th to 14th March 2025
- Recurly and Nuuly Announce Expanded Partnership to Drive Customer-Centric Innovation
- Meltwater and NICE partner to bring real-time social Intelligence to customer service
- Pipedrive Introduces AI-Powered Report Creation to Simplify Sales Insights
- Malbek Launches Conversational Contracts, leveraging Agentic AI Technologies Transforming the Contract Lifecycle Management (CLM) Paradigm
- MeetRecord Introduces a New Paradigm in Revenue Forecasting with Adaptive RevEngine
SalesTech Interview-of-the-Week!
Ultimately, 2025 will be the year SalesTech moves from theoretical AI discussions to real-world, revenue-driving applications. Companies that invest in cost-efficient AI models, strategic automation, and revenue-focused analytics will lead the way.
– Dana Feldman, VP of Enterprise Sales at Gong
Top Sales and SalesTech Articles on SDRs, Sales Automation, Skilling Sales Teams and more!
- The Evolving Role of Sales Development Representatives in the Age of AI
- Preparing for the Future of Sales Tech: Emerging Trends
- Sales Automation for Account-Based Selling: A Strategic Approach
- All About Upskilling Sales Teams for a SalesTech Driven Future
MORE FROM THE SALESSTAR PODCAST BY SALESTECHSTAR
Episode 224: The Future of Al and Sales with Eilon Reshef, co-founder and Chief Product Officer at Gong
Episode 223: Retail Trends That Are Redefining The Buyer- Seller Cycle: with Sara Richter, CMO at SAP Emarsys
Episode 222: Using Al Sales Assistants To Drive Growth: with Titus Jumper, CEO of Sales-Hub