How can sales and marketing team optimize their brand personalization tactics to drive output? While respecting overall customer privacy? Uncover the latest trends and tips from leading in B2B tech from this weekly highlight:
SalesTech Quote-of-the-Week!
For too long invasive tracking practices that harvest personal customer data were seen as a necessary evil to deliver personalised and enjoyable online experiences. However, that’s no longer the case as through AI driven technology personalisation is possible without invading customer privacy. Additionally, a user experience that is transparent will generate greater trust and deliver long term loyalty that enables businesses to thrive and sustain growth.
–Lara Menendez, Product Director and Member of the Executive Board at Empathy.co
Top SalesTech News of the Week: 01st August to 05th August
- monday.com Introduces monday Sales CRM
- Algolia’s New AI-Powered Merchandising Suite Empowers Retailers To Automate Merchandising During Peak Periods and Flash Sales
- Bigtincan Unveils Analytics Experience and Delivers Enhancements to Award-Winning Sales Enablement Platform
- Revnue Launches Contract Authoring and Negotiations Feature to Round up its Powerful Contract Lifecycle Management (CLM) Capabilities
- CommerceIQ Launches New Revenue Recovery Automation to Reclaim Shortages and Chargeback Deductions and Improve Profitability
- LeanData Debuts Scheduling Automation Solution for High-Performing Revenue Teams
SalesTech QnA with the Expert
We cannot underestimate the importance of building efficiency in our processes in times such as now. Using a system for customer onboarding helps your get more efficient, handling more onboardings in parallel, and finish them faster. Onboarding is also the first and important partnership the customer experiences with you. Ensuring you are able to deliver on time, consistent experiences helps you build upon the partnership and grow with the customer. –Srikrishnan Ganesan, Co-founder and CEO of Rocketlane
Top B2B Sales and SalesTech Articles on Supply Chain, Personalization for Small Merchants, B2B Sales Demos and more!
- Client-Side Supply Chain Attacks and What They Mean for Business
- Demand Forecasting For Manufacturing Sales: How Technology Can Bridge The Gap Between Supply And Demand
- 5 Ways to Prepare Your Home Furnishings Business for What Comes Next
- How can SMBs and Small Merchants Achieve Better Personalization to Drive Sales
- Five Problems with your B2B Sales Demo Process…
- Cyber Security Measures for Ecommerce
Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!
Episode 131: Product Management Tips and Best Practices with Kimen Warner, VP of Product Management at Drift
Episode 130: Digital Marketing and Ad Best Practices with John Piccone, Regional President, U.S, Adform
Episode 129: Regional Sales Development Best Practices with Abdul Javed, VP of Sales for APAC at Clari