As technology evolves to help redefine outcomes in a typical B2B sales cycle, so should basic sales processes and techniques. Catch more from this weekly salestech highlight:
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SalesTech Quote-of-the-Week!
Small business owners often wear multiple hats and touch many different parts of their business, leaving their time and resources limited. Unfortunately, marketing is typically the first business function to be deprioritized when small business owners don’t have time.
Top SalesTech News of the Week: 02nd Jan to 06th Jan
- Dell Technologies Introduces More “World’s First” Collaboration Tools
- Gondola Teams up With Zoom Video Communications, Inc. To Help Users Optimize Live Customer Meetings
- ShareThis Appoints Data Industry Veteran Anthony Psacharopoulos as SVP of Enterprise Data Sales
- IBM Launches New Way to Partner through IBM Partner Plus
- Box Announces Updates to Box for Salesforce on Salesforce AppExchange to Securely Work from Anywhere
SalesTech QnA with the Expert
Providing truly unique solutions that hit clients’ goals requires a deep understanding of each and every client. So if I had to name a few strategies, I would say, first, even as technology evolves, relationships matter most. Understanding client objectives is still key and that requires conversations. Next, I would say that it’s important to dig deeper; look at the needs behind the asks. –Jeannine Shao Collins, Chief Client Officer at Kargo
Top B2B Sales and SalesTech Articles on Customer Trust, Ransomware Attacks, Solution Selling and more!
- Carving is for Turkeys, Not Territories
- Lean into These 10 Tactics to Earn Customer Trust for Your Furniture Brand
- The Effects of Ransomware Attacks on Online Brands
- Is a Solution Selling Based Approach More Beneficial in B2B Sales?
- Negotiation and Objection Handling Tactics for B2B Sales Teams
- How Do Some of the Best Global Brands Use Customer Testimonials to Drive Demand?
Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!
Episode 148: Core Sales Strategy Best Practices with Stephanie Vandenberg, GM and SVP Revenue & Growth at Verve Group
Episode 147: Driving Better Customer Revenue Journeys with Holly Procter, SVP of Global Sales at Clari
Episode 146: The Bazaarvoice Growth Story with Zarina Stanford, CMO at Bazaarvoice