BrandTotal Marketing Intelligence Platform Shines Light on “Dark Marketing,” Revealing Hidden Digital Marketing Strategies to Empower Brand Marketers
BrandTotal, a New York– and Tel Aviv-based company whose agile marketing platform harnesses artificial intelligence, cyber security techniques and data science to empower brand marketers with competitive data and actionable insights by revealing the digital marketing activities of their top competitors, today announced the closing of a $6 million round of funding, bringing their total venture funding to $8 million.
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International venture capital firm Flint Capital led the Series A funding round, which included:
- NHN Investment, owner of Naver Corp., operator of Line, the most popular messaging app in Japan and South Korea,
- One Way Ventures, a Boston-based venture fund led by Semyon Dukach and Eveline Buchatskiy, former Directors of Techstars in Boston.
- FJ Labs, led by Fabrice Grinda, who was recently named the #1 Most Successful Angel Investor in the world by Forbes, [August, 2018]
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Glilot Capital Partners and Keshet Dick Clark Productions also joined the funding in early 2018. Both were participants in BrandTotal’s $2 million seed investment round, which closed July 2017. The Series A funding caps off an event filled summer for BrandTotal, announcing a partnership with Microsoft via Microsoft’s Dynamics 365, being selected to Oracle’s Startup Cloud Accelerator and having presented at Morgan Stanley’s prestigious Innovation Summit.
Funds from the Series A Round will be used to expand sales, marketing and data science efforts via BrandTotal’s new offices in New York as well as internationally.
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“The support from Flint Capital and our investment leaders has already created new growth opportunities for BrandTotal among Fortune 500 companies, by allowing us to optimize and expand the roll-out of our agile marketing platform,” says Alon Leibovich, CEO and co-founder of BrandTotal. “Our proprietary data shows that 85% of sponsored posts on Facebook are ‘dark posts,’ meaning they are targeted to specific users. There is a massive gap in marketing visibility across digital platforms and we are illuminating these programs to empower marketers with actionable competitive insights.”
“We are thrilled to put our support behind the outstanding management team at BrandTotal, a company that provides some of the world’s largest organizations with unique and invaluable insights into digital marketing—a space which is projected to approach $120 billion in spend by 2021 in the U.S. according to Forrester Research,” says Sergey Gribov, Partner at Flint Capital.
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