The SalesStar Podcast: 2025 Audio Interviews
The SalesStar Podcast, features interesting conversations with B2B / Sales thought-leaders and serves to connect their experiences with our growing global community of Sales and SalesTech professionals.
The SalesStar Podcast is hosted by SalesTechStar’s Director of Content Strategy, Paroma Sen.
Catch our episodes on:
One of the best things about The SalesStar Podcast?
Every episode serves to cover trending insights and tips on technology sales and sales tech through short snippets with industry leaders!
Episode 231: B2B SaaS Marketing Best Practices Featuring Andrew Frawley, CEO of Data Axle
Andrew Frawley, CEO of Data Axle joins us in this episode of the SalesStar Podcast to chat about the best practices modern marketing and sales teams should pursue tobuild more authentic, audience focused campaigns:
Key topics covered:
- Challenges in SaaS Sales and Marketing
- How should B2B teams focus on building audience focused campaigns?
- Using martech and salestech effectively for better sales-marketing output
Episode 230: Al Agents And Their Impact on Sales, Marketing Experiences: with Ben Weikert, Senior Director, Product Marketing and GTM Innovation at Salesloft
Ben Weikert, Senior Director, Product Marketing and GTM Innovation at Salesloft joined us in this conversation of the SalesStar Podcast to chat about the impact of AI agents across sales and marketing while taking us through some of Salesloft’s newest agentic AI innovations;
Key topics covered:
- Deployment and optimization tips for sellers and marketers in an agentic AI driven ecosystem
- Creating the right human-machine balance in an agentic AI sales-marketing era
- The future impact of AI on salestech and martech
Episode 229: The Future Of Digital Customer Journeys with Monica Ho, CMO at SOCi
Monica Ho, CMO at SOCI joins us in today’s episode of the SalesStar Podcast to chat about the future of customer journeys and how modern martech is a game changer whenit comes to driving better online journeys.
Key highlights discussed in the conversation:
- Top factors that need urgent transformation when it comes to modern B2B customer journeys
- How modern marketers use Al to decode more about customer behaviours to drive better digital journeys
- How can better local search tactics for multi-location brands tie into all of this effectively
Episode 228: Gamification for Better Sales Orientation with SalesScreen CEO - Sindre Haaland
Can gamification enable sales reps to control their own targets? SalesScreen CEO – Sindre Haaland joined us in this episode of the SalesStar Podcast by SalesTechStar to chat more about this and the future of sales:
Key topics covered:
- Micromanagement in Sales: Pros and Cons
- How gamification enables better sales processes
- What’s missing in Sales management today
Episode 227: Revenue Generation and RevTech Trends: with Latane Conant, CRO at 6sense
Latane Conant, CRO at 6sense joined in as a guest in this episode of the SalesStar Podcast by SalesTechSeries where we spoke about some proven revenue generation best practices and tips;
Key topics covered:
- Alignment between marketing-sales and other revenue or customer facing teams
- Optimizing salestech, revtech, martech to drive unified insights on customers and prospects
- What needs to change in B2B revenue generation
Episode 226: The Future of Mobile-first Ad Experiences with Kunal Nagpal, Chief Business Officer at InMobi Advertising
Kunal Nagpal, Chief Business Officer at InMobi Advertising participated as our featured guest in this episode of The SalesStar Podcast to share more insights on the future of mobile first ad and marketing experiences;
Key topics covered:
- Top trends that are impacting mobile first ad and marketing experiences today
- Using mobile-first experiences to align and drive marketing and sales growth
- The near future impact of AI and generative AI on ad/martech and mobile-marketing
Episode 225: The Latest Trends in B2B Commerce: with Daniela Jurado, EVP, North America at VTEX
Daniela Jurado, EVP, North America at VTEX joined as our guest to chat about the latest trends in B2B commerce in this episode:
Key topics covered:
- How is B2B Commerce changing, what’s in store for the future
- What type of tools and data are now becoming more critical to drive B2B commerce growth
- In order for modern brands to build more unique and seamless online/offline digital commerce journeys – what should matter most?
Episode 224: The Future of Al and Sales with Eilon Reshef, co-founder and Chief Product Officer at Gong
Leading SaaS personality, Eilon Reshef, currently co-founder and Chief Product Officer at Gong discussed more about the future of AI and salestech in this episode.
Key topics covered:
- How AI is impacting CRM adoption and usage within Salestech
- Pointers for sales and marketing teams who are deploying new age AI powered salestech / martech for the first time
- Future expectations from the martech and salestech market
Episode 223: Retail Trends That Are Redefining The Buyer- Seller Cycle: with Sara Richter, CMO at SAP Emarsys
Sara Richter, CMO at SAP Emarsys, takes us through some current day retail and shopping trends that are redefining the modern buyer-seller marketplace.
Key topics covered:
- Retail shopping trends and the need for personalization
- The future of Phygital shopping cycles
- Growing impact of GenAI on retail and sales
Episode 222: Using Al Sales Assistants To Drive Growth: with Titus Jumper, CEO of Sales-Hub
Serial entrepreneur and, CEO of Sales-Hub -Titus Jumperjoined us as a guest in this episode to chat about the benefits of AI sales assistants and how they are changing the entiresalestech and modern sales game:
Key topics covered:
- How AI powered virtual assistants set to be the next sales and salestech game changer
- AI trends influencing the future of Sales
- Salestech optimization tips for 2025
Episode 221: The State of Modern Sales and SalesTech with Frank Dale, SVP of Product Management at Salesloft
Episode 220: Customer Success Tips for B2B with Rachel Sherriff, Chief Customer Officer at Recurly
In this episode of the SalesStar Podcast – we welcomed Rachel Sherriff , Chief Customer Officer at Recurly to chat about the various customer service and success protocols that modern B2B SaaS teams should keep top of
mind in 2025 and beyond:
Key topics covered:
- What drives customer and success experiences?
- How can B2B teams use AI effectively to drive impact
- The impact of GenAI on sales and marketing