The SalesStar Podcast: 2024 Audio Interviews
The SalesStar Podcast, features interesting conversations with B2B / Sales thought-leaders and serves to connect their experiences with our growing global community of Sales and SalesTech professionals.
The SalesStar Podcast is hosted by SalesTechStar’s Director of Content Strategy, Paroma Sen.
Catch our episodes on:
One of the best things about The SalesStar Podcast?
Every episode serves to cover trending insights and tips on technology sales and sales tech through short snippets with industry leaders!
Oz Etzioni, CEO and Co-founder of Clinch (an AI-powered omnichannel personalization technology platform) joined us in this episode to talk about the state of AI and Adtech;
Key topics covered:
- How GenAI is impacting AdTech
- Tips for empowering ads and marketing campaigns with AI
- Future outlook: AI and AdTech
In this episode of the SalesStar Podcast by SalesTechStar we had Rony Vexelman, VP Marketing at Optimove chat about the evolving martech and marketing ecosystem:
- The use of AI in martech and modern marketing
- The changing marketing and sales cycle in B2B SaaS
- Generative AI in salestech and martech
Brendan Kamm, CEO & Co-Founder of Thnks joined us in this episode of the SalesStar Podcast by SalestechStar to discuss more on why modern sellers should use appreciation more frequently to drive sales conversations:
- What differentiates THNKS in today’s salestech market
- For technology sellers, how can appreciation be better integrated in different ways, across different modes of sales, outreach, different channels; (LinkedIn, video prospecting and more)
Yinyin Liu, VP, AI at Seismic joined us in this episode
of The SalesStar Podcast to share her observations on AI in sales, marketing and overall business initiatives:
- Seismic’s latest AI enhancements and the road ahead
- How AI is set to influence the salestech and martech ecosystem
- The future of SaaS and GenAi
Overall theme of this episode:
Data Activation, AI, and Emerging Opportunities for Marketers in Today’s Evolving Landscape Featuring Heather Blank, SVP of GTM and Partnerships at Iterable
- Current trends in data and marketing technology
- How evolving martech and AI trends are influencing marketing processes
- How can marketers align better when sharing and implementing new data driven processes and ideas to boost output
Shane Evans, Chief Revenue Officer at Gong a leading revenue intelligence platform participated in this episode of the SalesStar Podcast to discuss the current day trends influencing every tech CRO’s work processes;
- What are some of the preferred RevTech and SalesTech of modern CROs?
- Driving goals with AI powered SalesTech and RevTech
- Creating a balance between AI, Automation and the Human Connect when in Sales
Scott Gibbs, Chief Revenue Officer, Meltwater spoke about a few top revenue generation tips and practices that work well in today’s business climate:
- Biggest revenue generation myths for B2B sales teams
- What CROs need to keep in mind to drive impact today
- How sales and revenue generation teams should evolve further to be not just data driven but process oriented
- Biggest challenges modern CROs and Sales teams face
Sam Mohamed, VP of Customer Success at Sprinklr a leading enterprise software company that helps drive customer-facing functions shared his expertise and insights around Customer Success and what drives better CS journeys in B2B tech.
- Factors that need to have a complete overhaul when it comes to B2B SaaS Customer Success journeys and processes
- Takeaways from B2B SaaS brands that boast of great CS journeys
- The near future impact of generative AI on sales, after sales, customer success
Christina Kyriazi, SVP Marketing at PhotoShelter participated in this episode of the SalesStar Podcast to chat about the benefits of AI when used in the larger content marketing game:
- Top challenges that content marketers face today
- How AI can drive content creation workflows
- Faux pas to avoid when using AI for content marketing
- The future of AI and content marketing
Dominik Facher, Chief Product Officer at ZoomInfo, a leading go-to-market platform that helps businesses find, acquire and grow their customers joined in as our guest in this episode of the SalesStar Podcast to chat about ZoomInfo’s latest AI copilot and the future of salestech:
- AI innovations across the global salestech landscape and their impact
- Fundamentals to keep in mind when using AI for marketing and sales processes
- Future impact of generative AI on sales and marketing
Ryan Nelsen, CMO at StackAdapt, (a self-serve programmatic advertising platform) spoke about the top trending B2B tech marketing and martech best practices that can drive modern marketing journeys in this SalesStar Podcast Episode:
- What works and what doesn’t in modern SaaS marketing
- Common challenges in B2B tech marketing alignment
- The impact of AI on martech choices and marketing
Lynne Doherty, President of Field Operations at Sonar a platform that helps you build quality code quickly & systematically joined us in this episode to chat about a few proven B2B revenue and GTM practices:
- Core strategies in B2B SaaS that help drive revenue goals
- Driving revenue in a tough economic climate
- What B2B GTM practices need an urgent overhaul
Chief Marketing Officer at leading conversation analytics platform CallMiner – Eric Williamson, joined in as our guest for this episode to chat about the do’s and don’ts of B2B marketing and sales:
- B2B marketing and sales alignment and challenges
- Use of AI in sales and marketing
- Optimizing marketing processes
Joe Davy, Co-founder and CEO of Banzai an event marketing platform joins us today to chat about martech and its impact on today’s B2B event landscape:
- State of modern B2B events
- Impact of event tech and martech on modern events
- Types of virtual events that stand out today
Michael Litt, CEO at Vidyard a platform that helps you stand out with prospects with its AI-powered video messaging capabilities spoke to us about some of Vidyard’s latest enhancements and how B2B sellers and marketers can learn to capitalize more on videos to drive impact.
- What should brands keep in mind when using AI Avatars in sales and marketing outreach
- Types of video outreach techniques that resonate in B2B tech
- Best practices to keep in mind for using videos in sales and marketing campaigns
David Brutman, Chief Product Officer and Co-founder of Folloze spoke about the top proven website personalization tactics that work best in B2B in this episode of the SalesStar Podcast:
- Personalization flaws in websites today
- How to drive a deeper personalization journey
- Website optimization best practices
In this conversation of the SalesStar Podcast by SalesTechStar.com we were joined by Andy Kankula, Vice President of Business Development at Sion Power; to talk about Sales Trends and Practices for 2024:
- What helps drive revenue goals today
- How B2B sales will evolve in 2024
- Salestech Optimization and how it helps drive impact
In this episode of the SalesStar Podcast by SalesTechStar.com – we were joined by Thomas Hansen, President at Amplitude to talk about the importance of soft skills in B2B sales and what it takes for modern B2B sellers to get ahead;
- Soft skills that enable sales conversations
- How B2B sellers should enhance soft skills to drive sales goals
- The changing scope of B2B sales and salestech
Alex Varel, Chief Revenue Officer at Multiverse,
(a company that helps top companies see more than what’s on paper with professional apprenticeships in tech, data, and software engineering) joined us as our guest in this episode of the SalesStar Podcast to chat about current day trends that are defining the state of B2B sales.
- Revenue strategies that work in B2B SaaS
- Salestech optimization tips
- Sales processes for 2024
- The impact of AI on Sales
It was exciting to welcome Raul Murguia, Senior Director of Integrated Marketing for LinkedIn Sales Solutions in this episode of the SalesStar Podcast by SalesTechStar.com:
Raul joined us to share crucial insights from LinkedIn’s latest report on B2B buying and selling habits: special insights that are relevant to every B2B marketing and B2B sales executive for 2024:
- Top challenges in B2B sales
- Modern B2B buying and selling habits
- Impact of GenAI on sales and marketing
Emily Singer, Head of Marketing at Drift spoke about the top B2B marketing tips, trends and best practices that can help modern marketers drive ROI:
- Shifts in B2B marketing and buying cycles
- How can CMO’s drive better marketing and sales alignment
- Martech best practices
- AI’s impact on modern marketing
We were joined by Jeff Samuels, COO of Iterable in this podcast where Jeff spoke about Iterable’s banner year and what’s in store for the team and martech as an industryin 2024:
- B2B marketing best practices
- Martech trends that will dominate the segment
- Impact of AI in marketing
- Iterable’s latest product innovations
Leise Roberts, Head of Global Sales at Revenue Grid joined us in this podcast to speak about the latest customer and revenue acquisition trends in B2B SaaS:
- Revenue generation misconceptions
- Client acquisition tactics that work
- Implementing AI powered salestech to drive growth
Eric Boggs, founder and CEO of RevBoss joined us in this episode to talk about the fundamentals of a strong sales process and strategy
- Trends in modern B2B sales
- Tips that can help in 2024 to strengthen Sales processes
- Using AI effectively to boost Sales ROI
Ana Mourao, Global Customer Journey and CRM Senior Manager at Stanley Black and Decker Inc. joined us in this
episode to talk about data best practices that should be on every modern marketer’s mind;
episode to talk about data best practices that should be on every modern marketer’s mind;
Key topics covered:
- Using zero-party data and first-party data more effectively
- Current data trends in B2B marketing and sales
In this episode, Toby Korner, SVP, Digital Marketing at Priceline (travel dealmakers of the world) highlighted more about AI and how its changing everything about online travel bookings and processes;
- Latest AI developments and its impact on marketing
- How AI is impacting travel, hospitality, online booking processes
- The growing impact of generative AI
In today’s podcast, we have a returning guest, Debbie Braney, Vice President, Demand & Brand Marketing at Glassbox
back to talk about what’s on everyone’s mind these days: AI and its impact on Marketing:
- How today’s marketers need to skill up for an AI driven ecosystem
- AI trends that will dominate the B2B martech and marketing space
Byron Sorrells, CEO and Co-founder of Dispatch joined us in this episode to chat about the state of distributed commerce and how
automation is redefining modern trends in this segment:
- How should brands use distributed commerce to influence user behavior
- How automation can drive better commerce experiences and what modern users should keep in mind
- A few thoughts on the near future impact of AI on automation and commerce