The FOMO of AI is real, and everyone is facing the heat – even modern sales reps.
Artificial Intelligence has revolutionized the business landscape by enhancing customer experiences, optimizing operations, and delivering actionable insights.
Bonus Listening -> Episode 184: Al and Its Influence on Marketing: with Adri Gil Miner, CMO of Iterable
Today’s sales departments, which were once dependent on traditional human and manual processes, have started to leverage AI-drive tools for lead generation, lead scoring, predictive analysis, and even customer relationship management.
When used right, AI empowers your sales reps to prioritize sales prospects who are more likely to convert, automate repetitive tasks, and offer personalized product recommendations. Additionally, human-like chatbots are available 24*7 to facilitate continuous customer engagement, address customer queries, and capture leads even outside of regular business hours.
Artificial Intelligence in the World of Sales Reps
There is enough evidence to prove the role of AI in improving the performance of sales reps in the field. AI leverages data-driven insights and enables sales professionals to make informed decisions. AI is capable of offering personalized insights on every consumer by studying his or her buying history.
Similarly, when AI tools are used to train sales reps, the personalization aspect remains at the forefront as it tailors training programs to individual strengths and weaknesses. The AI tools go a step ahead in optimizing the learning journey for each sales rep.
Importance of Sales Training
In many organizations, 80% of the annual revenues are achieved by 20% of the sales force. The number speaks of the importance of a sales role and thus, upskilling the salespeople becomes pivotal to the success of your company.
Sales training is all things sales. There is a coach who teaches you A, B, and C of sales to make every salesperson supersmart and convincing. But it is not so easy and interesting.
The traditional sales training approach faces a lot of challenges, such as:
- Failing to offer personalized training
- Lack of interest and engagement
- Adapting to changes
Despite these challenges, the landscape of sales training remains far from gloomy. Generative AI tools inject a dose of creativity and vibrancy into the otherwise mundane realm of sales training.
Read More: SalesTechStar Interview with Joe Palombo, Vice President of Sales and Client Success at AxleHire
Generative AI in Sales Training
Chat GPT, a pioneer in Generative AI, has been with us since November 2022. Despite the benefits the tool can bring to the marketing and sales work, these departments have been slow respondents to ChatGPT and other AI tools.
We would argue that the availability of AI for B2B sales cannot be timed better. Your sales teams are always struggling to convince several skeptical stakeholders and they are supposed to be effective with limited in-person selling time. It puts more reliance on the written word, well-produced videos, and maximizing remote engagements.
The content can be easily generated with the help of AI, but it shouldn’t come at the expense of reduced personal touch. A wise and diligent salesperson will always judge the outputs and inject their creativity through personal experiences and anecdotes. So, by pairing your creativity with an AI-generated response sales reps can deliver the demands of buyers at scale without compromising on the personal touch.
Bonus Listening -> Episode 168: AI and its Impact on Marketing and Sales with Marco Lagi, Vice President, Artificial Intelligence at Intentsify
Using AI tools helps sales reps to:
- Interpret the buyer’s behavior and act accordingly.
- Craft tailored outreach at scale.
- Answer questions of the prospects all at once.
- Produce videos for outreach.
AI Tools to Improve Sales Training
Here are the kind of AI-powered tools that help you infuse speed and quality into your sales training:
1. VoiceVibes
Often, we find that two sales reps have the same ideas to close a deal, but only one of them can crack deals always. The difference is not only in approaching the prospect but also in a trait called a person’s vibe.
To deal with this, we have a smart sales training tool called VoiceVibes. It is an AI-powered training and coaching platform that examines how sales reps are perceived when they approach a prospect.
2. Brainshark
Brainshark is a great sales training tool where a virtual tool offers direct feedback to sales reps. The sales training tool provides instant feedback and pushes sales reps to try until they win.
3. Second Nature
It is an AI-powered training tool that can converse live with your sales reps. The tool can easily simulate real-world sales calls and offers training and coaching on how to deal with such client calls.
Read More: Mastering the Art of the Modern Sales Call
Wrapping Up
The least AI-based sales training can do is save time about two-thirds of the sales reps’ time, improve agent engagement and satisfaction, and supply greater strategic insights. Upskilling your sales teams using AI-based tools will streamline the feedback loop and make it easier to suggest improvements. Your sales reps will learn new skills and better those they are good at.