The concept of SalesOps is entirely focused on the efficiency and specialization of the sales staff. It focuses on taking up most routine administrative tasks to give the sales teams focus on their core tasks like data collection and management, optimizing processes, and delivering training. Though SalesOps teams are an intrinsic part of the sales department, they are rarely involved with executing sales.
In comparison, RevOps is a newer concept in the corporate world but has been gaining considerable popularity steadily. It can be defined as a wholesome strategy to boost revenue growth across the company. RevOps help optimizes sales, marketing, finance, and customer relationship teams by shifting their focus toward driving revenue growth. RevOps helps break down silos of information and encourages cross-department collaboration.
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Future Predictions Around RevOps and SalesOps Platforms
“RevOps was an evolution of SalesOps when people just realized it wasn’t just sales that needed operations anymore.”
– Adithya Krishnaswamy
RevOps and SalesOps have emerged to be essential organizational functions powering sales and revenue growth across organizations. Here are some interesting future predictions around RevOps and SalesOps platforms: –
1. Artificial Intelligence:
AI is proliferating most business operations, and it is predicted that AI will also power the integration of RevOps and SalesOps across organizations. By handling mundane tasks like data collection and sanitization, team members will be free to spend the majority of their time on data analysis to draw useful insights.
2. Single Source of Truth:
Most RevOps and SalesOps teams suffer from a lack of collaboration with other departments. This creates multiple sources of data that lead to miscalculations and uninformed decisions. Now, RevOps and SalesOps platforms are creating a single source of truth wherein all departments will have suitable access to the relevant data encouraging cross-departmental collaboration.
3. Seamless Integrations:
Another upcoming trend in RevOps and SalesOps platforms will be seamless integration with the existing tech stack of the company. Cloud-based RevOps and SalesOps platforms will be able to integrate with the existing systems of the company and improve the efficiency of data analysis and interpretation manifolds.
“If you haven’t hired a leader in revenue operations, consider someone to sit as the glue in the go-between your sales motion and marketing machine to be the whisper for not only the customer but advocate for both teams.”
– Justin Michael
4. Regulations and Compliances:
Compliance with statutory regulations will emerge as a serious issue in the near future for most RevOps and SalesOps operations. Governments will create strict regulations around data privacy, and any form of non-compliance will attract penalties and other legal actions. Companies would therefore need to focus on their data management practices to leverage the benefits offered by RevOps and SalesOps.
5. Prioritizing training:
RevOps and SalesOps platforms will evolve at a rapid pace based on the competition in the sector the organization is operating. This would require the companies to focus on prioritizing training for their team members to help them fully leverage the benefits offered by these platforms.
How will the SalesOps/RevOps Market Start to Look Like in Terms of Platforms-Growth-Usage?
SalesOps and RevOps markets are expanding at a rapid pace, and this growth trend is expected to continue in the future as well. Thanks to the advent of integrated platforms, SalesOps and RevOps markets are seeing some interesting changes. Here are some useful insights related to the usage of such platforms: –
1. Flexible Planning and Forecasting: –
As the competitive market landscapes will evolve rapidly in the coming years, SalesOps and RevOps platforms will be equipped to handle such rapid changes efficiently through easy creation and maintenance of data models. Companies will be able to add or remove parameters with a few simple clicks.
2. Interdepartmental collaboration: –
Organizations will witness better collaboration across the teams with RevOps and SalesOps platforms. This will encourage the widespread adoption of such platforms to help with informed decision-making processes. Companies will be able to improve their planning processes and reduce time spent on the creation of multiple versions of a plan.
3. Better accuracy:
As a technology, AI is evolving at a rapid pace, and in the coming years, it will power the growth of RevOps and SalesOps platforms as well. Companies will be able to enjoy better accuracy with their data collection and analysis efforts. This will help the management make informed decisions that are more likely to be successful.
4. Cloud-based solutions:
To offer better flexibility to the users, RevOps and SalesOps platforms will likely be accessible through the cloud. This will help the companies save a considerable sum of money that would otherwise be spent on creating physical infrastructure.
While SalesOps has been around for some time, it is RevOps that is creating a new buzz in the corporate world. Though, it is important for the companies to maintain their focus on both these aspects to drive growth in competitive markets.
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