LoopMe, the outcomes-based video platform, today released its second global PurchaseLoop Research Pulse Report, uncovering shifts in various facets of the consumer lifestyle, including changes in online media consumption and spending, as COVID-19 has drastically impacted the world ( LoopMe ).
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.@LoopMe Reveals Second PurchaseLoop Research Pulse Report Showing Changing Trends in Consumer Media Consumption, Spending and Future Outlook During COVID-19
The report surveyed 8,000 people in eight countries, including the U.S., the UK, Canada, Germany, France, Italy, Singapore and Hong Kong, to measure consumer sentiment across four key indexes: media consumption, buying behavior, aspirational goals and overall outlook. The results were then compared to the pulse report released at the end of March 2020 to uncover the shifts in behavior, by country, as consumers around the world transformed from ‘panic and preparation’ mode into ‘the new normal’ lifestyle.
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Key insights revealed:
Media Consumption Index: Which area of your media consumption has increased most during COVID-19?
- 27.1% of consumers have increased their media consumption of Gaming the most during COVID-19, an increase of 9% since first reported in the March study. Countries in Europe (UK, Italy, France, Germany) over index for Gaming usage, surpassing the global average of 27% in all countries, led by France at 34%.
- News/Social Media saw the largest drop in media consumption by 11%, having indexed highest in our previous survey when the pandemic was first reported.
- Reading (13%) continues to show the lowest level of increased consumption followed by Movies (16%) and TV Shows (17%).
Buying Index: Thinking about your total purchases this month, how did your spending compare to last month?
- 1 in 4 consumers globally have increased their monthly spending.
- Overall, consumer spending has increased globally by 5.5 percentage points from our first survey (19.5%).
- Over a third of consumers in Singapore (35%) have increased their spend on total purchases compared to last month, surpassing the global average by 10 percentage points.
- In the UK, 28% of consumers have increased their total spend on purchases, compared to last month.