Fabric, a Los Angeles-based startup that helps brands deliver social and immersive augmented reality experiences to customers in real-time, closed a $1 million angel round. The investment helped Fabric and its Israel-based development team reimagine Social AR. Even while social distancing, Fabric’s human-centered technology connects people nearby in AR and around the world. The funding round was led by Win Churchill, an early investor in Waze through a prominent Israeli incubator, and included respected investors Ford Seeman, Julie Zwissler, Shai Robkin and others.
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Fabric has already generated revenue on its initial product and is emerging as a leading solution for social engagement in AR. Fabric’s platform can enhance brands’ existing consumer-facing apps through an API. Brands are able to deliver messages directly to consumers in AR based on the user’s location, sparking conversations between consumers while sharing updates and offers from the brand itself.
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Fabric uses a proprietary, GPS-enabled AR technology that creates the effect of walking billboards that move with the user, inviting real-time interaction between customers and encouraging authentic connections that can seamlessly become in-person conversations.
There is a growing demand for new digital experiences and methods of engagement. Apps that want to nurture social engagement can use Fabric to help their users see each other nearby in AR and connect. Companies looking to increase second screen options — which have increased by 44% since March — can create immersive environments and enable users to communicate in AR in real-time.
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