Gives advertisers seemingly individualized targeting without sacrificing consumer privacy
Clickagy, the data intelligence provider, today announced the launch of their privacy-compliant and future-proof solution for the impending end of third-party cookies, Privacy Clusters. The solution allows brands and advertisers to navigate a fully privacy compliant targeting strategy that’s able to reach customers based on observed behavioral data in real-time.
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Privacy Clusters are persistent micro-groupings of approximately 3 to 5 individuals that are mathematically bound together to act as a single, trackable and targetable entity. Giving companies individualized targeting without sacrificing privacy, Privacy Clusters are the only viable solution to compliance standards because of one simple difference: absolutely no personally identifiable information (PII) is used.
The solution is therefore compliant in every regulatory environment, including GDPR, CCPA, HIPAA and COPPA. As they’re not privacy invasive on a 1-to-1 level, Privacy Clusters do not require notice or opt-in consent for tracking. Privacy Clusters allow brands to maintain the advertising efficacy they are used to while maintaining compliance with constantly changing worldwide privacy legislation.
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Privacy Clusters are a unique and powerful technology for marketers to respect and protect the privacy of their customers, while still leveraging accurate behavioral data to power enterprise-class marketing and analytics. Privacy Clusters ensures every person and device are entirely anonymous and all messages are delivered within the safety of the micro-group, protecting individuals from privacy violations resulting in possibly inappropriate collection or unauthorized sale of their personal data.