WideOrbit LLC, one of the market leaders in media revenue workflow management, announced that Toni Coonce has been appointed Chief Executive Officer.
WideOrbit LLC, one of the market leaders in media revenue workflow management, announced that Toni Coonce has been appointed Chief Executive Officer. This promotion recognizes Coonce’s exceptional leadership and underscores WideOrbit’s commitment to shaping the future of the media industry through innovation driven by strong customer relationships.
Toni joined WideOrbit in 2006 as an Account Executive, rising through the ranks to become Director of Sales in 2016, Vice President of Sales in 2018, EVP of Sales in 2021, Chief Revenue Officer in 2023, and most recently, President in 2024. Toni’s guidance working across teams within the company as well as with many of WideOrbit’s largest clients has proven invaluable.
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“Toni has been a driving force behind WideOrbit’s continued success,” said Susie Hedrick, her predecessor promoted to Group President. “Her ability to inspire teams, build lasting client relationships, and lead with integrity makes this promotion incredibly well-earned. I can’t think of a better person to guide WideOrbit into its next chapter.”
In addition to her responsibilities at WideOrbit, Toni serves on the board of the International Radio and Television Society Foundation (IRTS), which is dedicated to building future leaders and increasing diversity in the media industry. Toni also participates with TVB’s NEXT Women program. Supported by WideOrbit, the program helps identify, prepare, and advocate for women in the local broadcast television industry as they aspire to leadership roles.
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“I’m truly honored by this opportunity,” said Coonce. “WideOrbit feels like home, and I’m excited to work even more closely with our incredible teams and clients. My focus will remain on building strong relationships, aligning our strategy to support the industry, and ensuring our customers continue to feel supported and valued every step of the way.”