Nowak to Lead Marketing, Merchandising, and Digital Commerce Strategy
Wantable, the leading personal styling and e-commerce retailer, announced the appointment of Tom Nowak as Chief Commercial Officer. In this newly created role, Nowak will lead Wantable’s Marketing, Merchandising, Creative, and Digital Commerce teams, driving an integrated commercial strategy uniting product curation, brand storytelling, and customer experience. He will report directly to the company’s President & Chief Operations Officer, Tyson Ciepluch.
“Wantable is at the forefront of fashion and technology, and together we’ll lean even further into innovation to make every connection smarter, more personal, and more inspiring for customers.”
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Nowak brings more than two decades of executive experience in marketing, growth, and creative leadership across retail and consumer brands. Most recently, he served as Chief Marketing Officer at EVEREVE, where he led a comprehensive brand transformation that more than doubled revenue, profit, and customers – helping evolve EVEREVE from a regional retailer into a national brand.
“Tom’s proven track record of driving growth, building brands, and leading high-performing teams makes him an extraordinary addition to our leadership team,” said Ciepluch. “His experience at the intersection of marketing, creative, and merchandising will be instrumental as we continue to expand our reach and deliver best-in-class personalized experiences for our customers.”
“I’m excited to join Wantable at such a pivotal moment and to partner with this talented team to help lead its next phase of growth,” said Nowak. “Wantable is at the forefront of fashion and technology, and together we’ll lean even further into innovation to make every connection smarter, more personal, and more inspiring for customers.”