MediaCo Holding Inc. , The Leading Diverse-Owned Media Company at the Center of Culture, announced that Victor Hugo Guzman has joined the company as Director of Local & National Sales Development.
Guzman joins MediaCo during a period of significant growth and expansion across its linear, streaming, audio, and digital platforms. In his new role, he will focus on driving revenue growth across local and national accounts while working closely with MediaCo’s Political Sales Team to strengthen the company’s position heading into the upcoming election cycle.
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With more than two decades of experience in media sales leadership, Guzman brings a strong track record of building high-performing client partnerships, identifying strategic growth opportunities, and delivering integrated, results-driven solutions across competitive markets.
“Victor understands how to turn audience momentum into revenue opportunity,” said Albert Rodriguez, CEO and President of MediaCo. “As we continue scaling our sales organization and deepening our relationships across both commercial and political categories, his experience and leadership will play an important role in expanding our impact nationally and locally.”
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“MediaCo has quickly become one of the most dynamic and fastest-growing multicultural broadcast companies in the country,” said Guzman. “I couldn’t be more excited about what lies ahead. The opportunity to help brands and political partners connect authentically with multicultural audiences at scale is incredibly powerful.”
In partnership with the political sales team, Guzman will help advance MediaCo’s offerings to campaigns, advocacy organizations, and issue-based advertisers, ensuring they leverage the company’s culturally connected platforms to reach and mobilize key audiences effectively.