Sprinklr , the unified customer experience management (Unified-CXM) platform for modern enterprises, announced that Anthony Coletta will join Sprinklr as Chief Financial Officer, effective immediately, reporting to Sprinklr President and CEO, Rory Read. In this role, Coletta will oversee all financial operations, including financial planning and analysis, accounting, investor relations, and strategic growth initiatives.
“We are thrilled to welcome Anthony to the Sprinklr team,” said Rory Read, President and CEO of Sprinklr. “His proven track record in scaling fast-paced businesses, driving financial performance, and strategic growth makes him an ideal leader to guide our financial operations as we continue our transformation journey. His expertise will be instrumental as we continue to evolve and harden our business and deliver value to our customers and stakeholders.”
Coletta is a seasoned leader, with more than 20 years of experience in a wide range of financial leadership roles. Most recently, he served as Chief Investor Relations Officer at SAP SE (“SAP”), where he orchestrated financial markets communications for the group and helped generate significant market value. Prior to this, he served as Chief Financial Officer for SAP North America, where he was responsible for steering the $10 billion business, fostering operational excellence, and strengthening the financial health of the region. Coletta also served in several other leadership roles, including Chief Financial Officer for SAP Latin American & Caribbean, where he supported the region’s steady business performance and increasing market share, Chief Financial Officer of Market Units, and Chief Controlling Officer of Global Sales, Global Customer Operations. Prior to his SAP career, Coletta held various finance and strategy positions at Siemens and ThyssenKrupp. Coletta has extensive international professional experience, including in Europe, Latin America and the U.S.
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“Sprinklr has established itself as a true innovator in unified CX management, and I am honored to join the leadership team at this transformative time,” said Coletta. “The company has built an impressive foundation, and I look forward to working alongside this team to strengthen our financial position and drive operational excellence. I’m energized by the company’s vision and confident in our ability to drive meaningful momentum.”