Richardson Electronics, Ltd. announced that Rainer Bornwasser has been appointed Vice President of Global Sales for Canvys – Visual Technology Solutions, a division of Richardson Electronics, effective February 1, 2026. The appointment underscores Richardson Electronics’ commitment to accelerating global growth, expanding strategic OEM partnerships, and strengthening its position in high-value medical and industrial display markets through its Canvys division. For conference questions and registration information, please contact your Benchmark representative.
Mr. Bornwasser brings more than 30 years of international sales and leadership experience across the medical technology and industrial display sectors. His career includes senior leadership roles at ADLINK Technology, NDS Surgical Imaging, Planar/DOME Medical, and RadiSys/Texas Microsystems, where he successfully scaled global sales organizations, expanded OEM relationships, and drove sustained revenue growth in customer-specific and regulated display solutions for leading medical device manufacturers.
A Diplom-Ingenieur in Electrical Engineering, Mr. Bornwasser combines deep technical expertise with a strong commercial track record. His background spans complex, long-cycle OEM programs, regulatory-driven markets, and cross-regional team leadership—capabilities that align closely with Canvys’ strategic focus on customized, high-margin display solutions.
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“Rainer’s appointment represents an important step in advancing Canvys’ global growth strategy,” said Jens Ruppert, Executive Vice President and General Manager of Canvys. “His proven ability to build scalable sales organizations, deepen strategic customer relationships, and translate technology leadership into profitable growth will be instrumental as we expand our presence with global OEM customers.”
In his new role, Mr. Bornwasser will lead the development and execution of Canvys’ global sales strategy, with a focus on revenue growth, margin expansion, and long-term customer partnerships. He will oversee worldwide sales operations, strengthen engagement with key OEM accounts, and support complex customer programs from concept through series production. Additionally, he will work closely with product management, R&D, and marketing to identify new market opportunities, align innovation with customer demand, and enhance Canvys’ competitive positioning in regulated and high-performance display applications.
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