Seasoned marketing executive joins the company to guide its next evolution of brand and storytelling, while Natalie Wolf is promoted to Chief Customer Officer
People.ai, the leading AI data platform, announced the appointment of Kimberly Gordon as Senior Vice President of Marketing and Natalie Wolf, previously SVP of Customer Success at People.ai, to Chief Customer Officer.
“Natalie and I worked together closely during Anaplan’s transformation, and what was clear to me then is how passionate she is about our customers and her team. Her leadership inspires a company culture with a passion and drive for excellence. I am thrilled to partner with her on this next phase of our journey and to further develop our customer focus and company culture,” said Jason Ambrose, CEO of People.ai.
Wolf has more than two decades of experience in customer success at organizations including Anaplan, Celonis, FourKites, and TigerConnect. In her role at Anaplan, she scaled the organization through hypergrowth, growing ARR from $20M to over $340M. She redefined the customer experience through a transformation year, garnering awards from Forrester for CX program of the year. Prior to Anaplan, she specialized in finance transformation at Deloitte and Accenture. She is also an advisor at Innovius Capital, where she helps growing GTM teams build and scale Customer Success. At People.ai, Wolf is responsible for driving customer success and leading a strategy for customer adoption at scale.
“CS is the connective tissue, and that strengthens as our position to help roll out AI solutions deepens,” said Natalie Wolf, Chief Customer Officer at People.ai. “My focus is to help our customers move confidently up the AI maturity curve and put our technology to work in every corner of GTM and lead a team and culture that’s obsessed with delivering real outcomes. AI gives us the chance to redefine Customer Success, not as ‘fluffy check-ins’ (if you’re doing that now, seriously rethink it), but as the discipline that makes companies indispensable. The winning companies will put CS at the center of their operating model. And I love that we get to be at the forefront of that, helping customers unlock value with people.ai and, internally, leverage our tools to change the way we work. I’m excited to help our customers realize that full value and to take this organization somewhere extraordinary.”
“Kimberly brings the perfect combination of creativity, marketing chops and brand-building expertise that our company needs to get to the next level. We’re ready to focus on building overall awareness for the company and establishing a deeper relationship with the GTM community that helps them feel understood and us top of mind. We are excited to welcome her to the team and look forward to her contributions as we continue to define what the next chapter of the company looks like in the rapidly evolving AI market,” said Jason Ambrose, CEO of People.ai.
Gordon brings two decades of marketing and brand expertise and leads the company’s brand, product marketing, communications and demand generation teams. In her previous roles, Gordon has led brand strategy and marketing for a wide variety of hypergrowth startups and venture firms. Most recently, Gordon served as an independent brand strategist and is co-founder of VC Brand Leaders, a community for women in venture capital platform, communications and marketing roles. Her background in marketing includes notable brands including Bain Capital Ventures, Rhino and OnDeck (now NYSE: ENVA).
“I’m pumped to join People.ai at such a pivotal moment for both the company and the industry,” said Kimberly Gordon, Senior Vice President of Marketing at People.ai. “Our product gives revenue leaders exactly the right answers, when and where they need them, so they can orchestrate deals and drive revenue. My immediate focus is on building a story and a brand that makes what we do instantly clear and impossible to ignore. I’m excited to help drive brand awareness and amplify People.ai’s vision, deepen engagement with our customers, and tell the story of how AI is transforming the way go-to-market teams drive growth.”