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SalesTech Star

Optii Solutions Continues EMEA Expansion to Support Growth

By STS News Desk on February 22, 2023

Optii Solutions is welcoming Carmen Franklin, as Sales Manager – EMEA, to support demand and growth in the region.

Optii Solutions, the leading hotel operations software, has announced the appointment of Carmen Franklin as Sales Manager for Europe, Middle East, and Africa. In her role, she will help the company respond to increasing demand for its productivity focused hotel operations solutions, as labor challenges continue for hoteliers in most markets.

“I am thrilled to join Optii and the EMEA team. I see exciting times ahead for the hospitality sector post pandemic with a surge in growth, and Optii is critical to manage that growth for hoteliers. I am looking forward to guiding them and their operation on this journey!”

Franklin joins Optii with over 30 years of experience in sales and account management, across a multitude of industries. She notably supported OYO’s UK expansion plans prior to the pandemic, where she worked directly with hoteliers across the UK. Franklin is no stranger to technology sales, having spent considerable time guiding clients in their digital marketing efforts in her positions at various media companies.

Read More: Robocorp Announces Enhanced Partner Program To Bring Benefits Of Automation To More Businesses

In addition to growing the commercial organization in EMEA, Optii is ramping up the operations in the region in response to expected exponential growth there. Optii will create a local customer success team to support new and existing client needs from implementation to ongoing support. This will be critical as the customer base grows quickly.

Katherine Grass, CEO, Optii Solutions, said: “We’re excited to welcome Carmen to the Optii family! She brings a world of experience and skills to the table, along with a consultative and solution oriented approach. I believe she will not only be an asset to Optii, but to prospective clients trying to navigate a transformation of their hotel operations and housekeeping operation. Further, we are ramping up our presence in the region across most functions to support the growth the EMEA commercial team will bring.”

Carmen Franklin, Sales Manager – EMEA, Optii Solutions, said: “I am thrilled to join Optii and the EMEA team. I see exciting times ahead for the hospitality sector post pandemic with a surge in growth, and Optii is critical to manage that growth for hoteliers. I am looking forward to guiding them and their operation on this journey!”

Read More: SalesTechStar Interview with Jeannine Shao Collins, Chief Client Officer at Kargo

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Carmen Franklindigital marketing effortsEMEA Expansionhotel operations softwarehotel operations solutionslabor challengesNewsOptii SolutionsSales and Account ManagementSales ManagerSupport Growthvarious media companies
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