MarketNation, creators of the world’s first ever collaborative Direct-to-Consumer (D2C) platform designed exclusively for Brands and their Distribution Partners, today announced the appointment of respected technology executive Gautam Tandon as its Chief Technology Officer.
MarketNation, creators of the world’s first ever collaborative Direct-to-Consumer (D2C) platform designed exclusively for Brands and their Distribution Partners, announced the appointment of respected technology executive Gautam Tandon as its Chief Technology Officer.
Gautam joins MarketNation as a highly successful executive with in-depth experience designing and building B2B SaaS solutions focused on customer acquisition and retention. As a Senior Architect at PayPal, Gautam designed innovative technology applications that enabled customers to earn rewards, no matter what categories they shop in – whether online, mobile, or in-store – and redeem them across millions of retailers. MarketNation now welcomes Gautam’s experience and expertise as applied to empowering Brands in selling direct and through distribution. Gautam holds a Bachelor in Technology from the Indian Institute of Technology in Delhi.
“Gautam is a fantastic addition to our Founding Team. Over the next few months, we look forward to introducing great technology under Gautam’s leadership that Brands and their Distribution Partners will absolutely love.”
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Board Member Arnold Goldberg, and former Chief Product Architect at PayPal, comments, “Gautam’s passion for the Brand opportunity as well as his technical ability to execute are exceptional. I am delighted to see Gautam’s work on architecting, building and scaling MarketNation’s growing suite of D2C acquisition and retention solutions for Brands and their Distribution Partners, starting with MarketNation’s coming technology rollout in H2. Gautam is the technology leader every innovative company dreams of.”
In his CTO role, Gautam will work closely with MarketNation’s CEO and Founder, Steve Dueck, to define and execute the technology strategy of MarketNation. On joining MarketNation’s executive team, Gautam comments: “MarketNation replaces unnecessary retail layers with its D2C collaborative approach for Brands and their Distribution Partners. I am thrilled to have yet another opportunity to use technology and state-of-the-art software architecture to engineer the future of e-commerce acquisitions and loyalty.”
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MarketNation aims to return power to Brands by enabling them to sell direct-to-consumers at D2C locations everywhere. Steve Dueck, Founder and CEO of MarketNation, comments: “Gautam is a fantastic addition to our Founding Team. Over the next few months, we look forward to introducing great technology under Gautam’s leadership that Brands and their Distribution Partners will absolutely love. Never before has there been such a great need to verticalize a Brand’s operations to establish long-lasting, continuous, and rewarding relationships with their customers. It’s a future of Brand-controlled distribution where authenticity is always guaranteed, delivered and rewarded.”