Mario Peshev Appointed CEO of, Bolstering Brand Before Peak E-Commerce Shopping Season Starts

Global Business Growth Strategist Joins As Company Innovates to Help E-Commerce Brands Prepare For Prime Day and Upcoming Online Shopping Season, a leading post-purchase automation solution for e-commerce platforms operating on Shopify, announced that Mario Peshev, a successful and renowned entrepreneur and business advisor, will join the company as its new CEO.

Peshev has a rich history of entrepreneurship, having successfully built multiple seven-figure businesses. He’s an accomplished angel investor, a knowledgeable business advisor who has helped more than 400 businesses to scale and refine their processes, and a prolific author whose work has been featured in over 30 universities.

Peshev’s appointment comes as prepares to launch a cadre of new features, including customizable, integrated tracking pages, predictive delivery date, and real-time delivery notifications.

Read More: SalesTechStar Interview with Kristen Habacht, Chief Revenue Officer at Typeform

These advancements further solidify as the go-to, revenue-driving solution for dropshippers seeking to enhance customer experiences, brand stores striving to increase customer satisfaction and retention, and Shopify business owners pursuing streamlined post purchase customer communication automation. Among’s many customers include e-commerce brands from Roma Jewelry to Jane Lushka, Primal Harvest and more.

Ivaylo Simov, Managing Partner at Eleven Ventures, an investor in Rush, commented, “We are excited to welcome Mario to the Rush team. We are confident that his vast experience and innovative mindset will provide fresh perspectives and contribute significantly to our ongoing efforts to redefine the e-commerce landscape.”

Read More: Half of All Salespeople Fail to Follow Up – and It Costs Companies Millions

The move precedes Prime Day, which commences the unofficial e-commerce shopping season for consumers and retailers. Online shopping has soared since the COVID-19 pandemic, with three-quarters of US consumers shopping for an item online. Retail e-commerce sales are expected to increase globally by more than 11 percent between 2022 and 2025, making it an important part of many brands’ holistic sales strategy.

“I am truly honored to join as the CEO and embark on this exciting journey. has already established itself as a leader in post-purchase automation, and I am thrilled to lead this exceptional team towards even greater heights,” said Peshev. “With our innovative features and unwavering commitment to customer satisfaction, we will revolutionize the e-commerce landscape and empower businesses worldwide. Together, we will redefine the post-purchase experience and shape the future of online retail.”

Write in to to learn more about our exclusive editorial packages and programs.

AppointmentBusiness OwnersCustomer Experiencescustomer satisfactionE-Commerce PlatformsMario PeshevMarketingNewsonline retailpost-purchase automationretail sales technologyRush.appSalessales and technologysales of technologysales tech industrysales tech landscapeSales Tech Stacksales technologysales technology landscapesales technology platformssales technology trendssalestechSalesTech NewsSalestech stackShopifyShopping Seasontech salestech sales 2023technical salestechnology salestechnology sales b2btechnology sales worldwide