Customer Success to be a Key Focus of the Newly Created Executive Position; Strategic Hire Builds on Momentum Following a $7 Million Growth Round and Major Business Partnership
Apperio, a leading provider of legal spend management, announced today it has hired Dominic Aelberry as its first chief revenue officer (CRO). In this newly created position, Dominic will have global responsibility for sales, marketing and customer success.
Dominic has held a number of senior leadership positions in sales and customer success at high-growth SaaS companies such as QStory, Conexiom and Upland Software. He brings more than 20 years of experience helping high-growth scale-ups achieve double- and triple-growth.
“Ensuring customers have success – that is the resources and know-how to get the most out of the software they procure – is crucial to high-growth companies,” said Apperio Founder and CEO Nicholas d’Adhemar. “As Apperio expands internationally, Dominic brings a systematic approach and an obsession with customer success that will ensure we meet the high expectations of corporate counsel and law firms using our software. We’re thrilled to have him on board.”
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“The legal market has an enormous opportunity to benefit from digitization and automation,” added Dominic. “Apperio has an impressive track record and is doing important work: helping GCs to operate at the C-Suite level and improving relationships between corporate counsel and law firms. I look forward to helping our corporate counsel customers, their law firms and Apperio all reach new heights.”
The newest addition to the company’s executive team builds on the momentum the company has steadily earned in the last 12 months. This includes securing a strategic partnership with Aderant, raising a $7 million growth round of funding and releasing new features such as invoice review and approval workflow.
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The partnership with Aderant merits highlighting as the two legal tech providers have traditionally approached a similar business problem – bringing transparency to legal time, billing, and costs – from opposite sides of the legal table. Apperio has long aimed to help both sides find a middle ground and this partnership is aimed at helping law firms enhance their clients’ experience.