Provider of GenAI-enabled virtual agents expands senior leadership team with impactful new hire focused on strategic partnerships
boost.ai, a leader in conversational AI for businesses operating at scale, announced that Adam Fenwick has joined as Senior Vice President of Global Alliances effective August 19th, 2024. Fenwick brings 25 years of industry experience including work at SaaS vendors, IT consultants, and digital transformation firms. He joins boost.ai from Celonis, a SaaS process intelligence platform vendor focused on process mining to break down silos and unlock value. In his new role, Fenwick will lead the expansion of existing strategic partnerships across both geographic markets and core verticals for boost.ai, focusing on improving the existing customer-centric products and services offered by boost.ai and its partners.
“Trust in AI, from both customers and other SaaS developers, continues to increase, but every partnership brings a unique opportunity and challenge, especially as we continue to push our solution to the leading edge of AI innovation,” said Jerry Haywood, CEO of boost.ai. “Adam’s skillset is grounded in IT transformation, both from a sales and partnership standpoint, meaning he’s the perfect person to help boost.ai unlock growth for new partners. With Adam at the helm, both current and future partners can expect to be met with creative ways for us to grow, as Adam expands our ability to deliver generative AI agents for businesses everywhere.”
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AI adoption rates are rapidly ticking upwards amid a clear divide between vendors that can deliver, and those who participate in AI washing and fail to deliver practical solutions. Business leaders across financial services, insurance, hospitality, and more are seeing the measurable impact of conversational AI, and their investment is following. With Adam leading the charge, boost.ai will capitalize on the need for platforms that can deliver results quickly. As someone with experience in multiple aspects of boost.ai’s core operations, Fenwick is positioned to accelerate boost.ai’s existing momentum in key markets such as the U.S. By continuing to take a partner-first approach to growth, Fenwick will ensure boost.ai is primed to close the gap between soaring interest and adoption rates across the globe.
“The learning curve around what conversational AI is has flattened, as interest from decision makers across industries has now spiked. Nearly every business, in every sector, can benefit from conversational AI that is safe, capable, and easy to use,” said Fenwick. “boost.ai’s solution is exactly that, and knowing the world-class group of executives and innovators that are leading the way, the opportunity to join the team was one I couldn’t pass up. I’m excited to get hands-on, and work with our current and potential partners to create and deliver on a larger global growth agenda.”
Fenwick will be based out of boost.ai’s London office, a key market for the company, where he’s resided for 24 years.