Crook, formerly Global Vice President of Strategic Accounts and Partnerships at Microsoft, will lead Instabase’s go-to-market functions
Instabase, the horizontal application platform for automating business processes, announced the appointment of Nathaniel Crook as Chief Revenue Officer. Crook will lead Instabase’s go-to-market functions across the organization and will join the executive leadership team reporting into CEO and Founder Anant Bhardwaj.
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Crook joins Instabase from Microsoft where he spent more than eight years, most recently as the Global Vice President of Strategic Accounts and Partnerships, driving the digital journeys of Microsoft’s strategic enterprise customers. In this role, Crook built and led Microsoft’s global Strategic Partnerships Team across sales, strategy and operations focused on Microsoft’s strategic customer segment.
“Instabase is building a unique and first of its kind horizontal application platform that will enable enterprises to automate end to end business processes, transforming the enterprise operating model as we know it. I am incredibly impressed by how Instabase has been able to secure an enterprise customer base including some of the world’s largest banking and insurance companies like NatWest and Metlife,” said Crook. “I am excited to join the amazing talent Instabase has already assembled to further our go-to-market ambitions, while creating an ecosystem of partners that will contribute to our marketplace and services”
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“We are thrilled that Nate has joined Instabase in this critical function,” commented CEO Anant Bhardwaj. “He has worked with Microsoft’s most strategic customers to define and execute their own digital transformation strategies. His deep experience working with enterprises will allow us to accelerate adoption of the Instabase platform and help more customers transform and automate their most complex business processes.”
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