The move positions US leadership for the next era of AI-driven marketing
Incubeta, a global leader in digital marketing, announced the appointment of Amy Crowther as President, Americas, formally initiating the leadership transition that will position her to become the Americas CEO in 2026. Her appointment comes as Incubeta continues to deliver strong performance and advance the strategic acquisition of RocketSource, sharpening the company’s focus on AI-driven marketing and helping brands outperform.
“Amy has been a powerful force in shaping our success across the Americas,” said Jacques van Niekerk, Group CEO at Incubeta.
Crowther, previously Chief Client Officer, has been central to advancing Incubeta’s client relationships and operational rigor. Beginning in January 2026, she will assume full operational leadership of the Americas business, overseeing strategy, execution and client engagement across key focus areas such as integrated media, creative, data and measurement, Marketing Intelligence, and AI-enabled operation for scales, multi-market delivery.
Crowther’s appointment also marks the first phase of Incubeta’s planned CEO succession. Alex Langshur, the current CEO, Americas, will move into a new role as of July 1st 2026 as Executive Advisor and M&A Integration Leader, where he will provide strategic guidance to ensure a smooth leadership handover.
“Amy has been a powerful force in shaping our success across the Americas,” said Jacques van Niekerk, Group CEO at Incubeta. “Her leadership and commitment to clients have influenced the way we operate, making her uniquely positioned to lead the US business forward. This transition reflects our commitment to exceptional leadership, accelerated growth, and developing talent from within.”
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Crowther brings deep experience from leadership roles at organizations like Jellyfish, IPG (Reprise), and Dentsu. Her work has included building and overseeing multinational strategy and planning teams, global client delivery, and strategic lead to clients across sectors on marketing best practices. Her diverse background across media, strategy, consultancy, and performance provides a strong foundation for strengthening the Americas organization and advancing Incubeta’s long-term operating strategy.
“I’m honored to step into this role at such a crucial moment for our industry and for Incubeta. As the promise of AI meets the reality of our clients’ day-to-day business needs, we have an important role in helping them to navigate that complexity and turn it into meaningful outcomes,” said Amy Crowther. “I’m excited to lead our Americas team into this next chapter and continue advancing the capabilities that add real value to our clients.”