Guidehouse, a leading consultancy and solutions provider to the commercial and public sectors, announced that Joy Jarrett has been appointed Chief Marketing Officer (CMO) of the firm. Recently promoted to Partner, she is responsible for leading and overseeing all marketing efforts including branding, marketing, employee experience, and communications. In her new role, she reports to Dave Zito, Chief Growth Officer of Guidehouse.
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“Joy approaches every opportunity through a 360-degree lens to align market potential with innovative strategies that spark action and drive results. We see her role as instrumental in advancing our platform across the markets we serve and inspiring our colleagues to new heights”
Ms. Jarrett has over 20 years of expertise working with C-suite and middle management executives across leading and emerging technology, healthcare and service industry brands where she has inspired and driven innovation and change within both public sector and commercial businesses, including introducing the first consumer health brand to the market with WebMD, establishing a digital competency at Community Health Systems, launching the SMB division at IBM, and the rebranding of SAIC.
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“Joy approaches every opportunity through a 360-degree lens to align market potential with innovative strategies that spark action and drive results. We see her role as instrumental in advancing our platform across the markets we serve and inspiring our colleagues to new heights,” said Scott McIntyre, Chief Executive Officer of Guidehouse. “As we move Guidehouse forward, Joy will be a driving force in accelerating growth and development of our brand.”
“I am delighted to support Guidehouse in this role. My professional focus has always been about pushing the boundaries to help grow businesses. The unique perspective offered by the Guidehouse platform and the intersection of public and commercial markets to bring forth solutions what build trust in society has never been more critical in every way,” added Jarrett. “The firm’s notable traction in the market along with their entrepreneurial culture and collaborative leadership provides an ideal platform for future market growth.”
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