Rodríguez Embid to Lead Brand Growth, User Acquisition, and Promotional Campaigns in Western Markets
FunPlus, a leading independent mobile game developer and publisher, announced that Alba Rodríguez Embid has been appointed as Head of Growth, based in the Barcelona publishing office.
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“We’re so pleased to add such a talented and accomplished leader as Alba”
Rodríguez Embid will focus heavily on growing the brand of FunPlus’ existing and upcoming games and products and formulating and executing user acquisition strategies for Western markets. She will also develop and oversee promotional campaigns that highlight the unique aspects of FunPlus’ catalog, including an increasingly diverse range of pop culture and IP integrations across titles like State of Survival and King of Avalon.
Bringing more than a decade of experience in online marketing, with an expertise in mobile, Rodríguez Embid will elevate FunPlus’ efforts to reach new audiences in 2022 and beyond. Throughout her six years in leadership roles in user acquisition/retention and performance marketing at Socialpoint, Rodríguez Embid facilitated the successful worldwide launches of numerous games including Dragon City and Monster Legends. She has broadened her marketing experience in recent years, joining Barcelona-based teams at fashion social network 21 Buttons and creative learning platform Domestika.
“We’re so pleased to add such a talented and accomplished leader as Alba,” noted Enric Cabestany, General Manager US & Europe FunPlus. “As we continue to evolve the FunPlus portfolio and our fan-favorite experiences, we’ll count on her, and other new hires at our Barcelona studio, to take us into the next era of mobile gaming.”
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FunPlus, which is headquartered in Switzerland, has grown its European presence steadily over the past three years, with the opening of its publishing office in Barcelona as well as studios in Stockholm and Moscow.