Forrester announced the appointment of Nate Swan as chief sales officer, effective January 3, 2023. A veteran technology sales leader, Swan has expertise in building and scaling organizations to drive revenue growth. At Forrester, he will use his expertise in leading global high-growth organizations to scale the business, drive sustained double-digit contract value growth, and build a high-performing sales organization.
“Nate has more than 20 years of sales experience in the research industry and is the ideal candidate to lead Forrester into its next era of growth,” said George F. Colony, Forrester’s chairman and chief executive officer. “He is especially adept at driving contract value growth using a data-driven, repeatable selling motion that can scale. Nate has seen the impact research can have on large companies — he will lead the sales team to bring Forrester’s research to an ever-widening base of clients. I am delighted to welcome him to our executive team.”
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Swan spent more than two decades at Gartner and led the company’s inside sales team and major accounts. While at Gartner, he held several sales leadership positions, including managing sales teams, building leadership development and coaching programs for sales leaders, and directing sales enablement.
“This is an exciting time to join Forrester, as the company is at a critical inflection point,” said Swan. “Over the past two years, Forrester has undergone a massive transformation with the delivery of its new, outcome-focused Forrester Decisions research portfolio. As chief sales officer, I will be laser-focused on building and scaling the sales team to deliver the value of Forrester Decisions to both existing and new clients as well as drive value for shareholders.”
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