Birdie, the technology company revolutionizing CPG brands access to insights via Artificial Intelligence, announced the appointment of Ted Clark as Chief Operating Officer (COO). As a new partner and member of the executive team, Clark is charged with overseeing operations, leading the client services team, and driving Birdie’s growth and business development. Clark’s appointment follows Birdie’s $1.6M seed round announcement, made a few weeks ago.
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Clark has more than 19 years of experience managing operations, client service, and solutions consulting on both the agency and supplier sides of research. Throughout his career, Clark has worked with class defining brands like Amazon, AT&T, Converse, CVS, Disney, HP, Kellogg’s, Nestle, P&G, PepsiCo, and Walmart.
Most recently, as Toluna’s SVP of Client Solutions, Clark led the company’s digital product sales engineering and customer success verticals, developing growth strategy initiatives and custom innovation outside the traditional book of business to increase new client opportunities by 27%, win rate by 21%, client retention by 43%, and revenue by 41%.
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Prior to Toluna, Clark led operations for The Pert Group, Survey Sampling International, Greenfield Online, and JD Power & Associates. A native of the Northeast, Clark earned his bachelor’s in psychology and 1930’s film history from Sarah Lawrence College, he currently resides in Dallas, Texas with his family.
“As Birdie continues to work toward our mission in helping CPG brands optimize their market research through our AI-based Insights-as-a-Service platform, we look to bring in leaders who share the same commitment we do. Ted is an accomplished and trusted leader with a proven track record in the market research industry of driving business growth, and we are thrilled to welcome him to our team. We look to Ted to help guide our corporate and client strategies and execute against it,” said Alexandre Hadade, Co-Founder and CEO, Birdie.
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