Arkose Labs Appoints Mandeep Khera as Chief Marketing Officer

Arkose Labs, the leading fraud prevention, device ID and bot management company, announced the appointment of Mandeep Khera as Chief Marketing Officer (CMO). As a member of the executive leadership team, Khera will spearhead the company’s global go-to-market (GTM) strategy, driving demand generation, channel and customer engagement, and brand generation. His appointment comes as Arkose Labs expands its platform to counter increasingly sophisticated, AI-driven fraud.

“In an industry full of noise, Arkose Labs stands out with a clearly differentiated solution, a platform that enterprises actually need,” said Arkose Labs CMO Mandeep Khera.

“The fraud landscape has fundamentally changed with AI—attacks that once required teams of humans can now be executed at machine scale,” said Arkose Labs Chief Operating Officer Frank Teruel. “Mandeep has a rare combination of deep cybersecurity domain expertise and the ability to translate complex security challenges into compelling customer value. His track record building world-class marketing teams will be instrumental as we accelerate growth across enterprise and mid-market segments.”

Read More: SalesTechStar Interview with Tim Baynes, Founder and CEO at Compatio

In his new role, Khera’s priorities include:

• Platform Narrative & Positioning: Establishing Arkose Labs as the definitive fraud prevention platform for the AI era, clearly differentiating the company’s unified approach in a fragmented market.
• Strategic GTM Leadership: Partnering with the executive team to deliver a compelling product and solid value proposition for enterprise customers.
• Pipeline Acceleration: Driving measurable growth through innovative marketing campaigns that align with customer needs.
• Channel and Partnership Growth: Creating robust channel programs to strengthen strategic partnerships.
• Brand Elevation: Building thought leadership in the industry by sharing best practices with customers and partners.

A Visionary Leader with Deep Cybersecurity Expertise

Khera brings a wealth of experience, having held senior leadership roles at companies like HP, VeriSign and Gigamon. He was drawn to Arkose Labs for its clear mission and market position, saying, “In an industry full of noise, Arkose Labs stands out with a clearly differentiated solution, a platform that enterprises actually need,” said Khera. “The company’s evolution from bot management to a comprehensive fraud prevention platform—combining device ID, behavioral analysis and AI-driven defense—is exactly where the market is heading.”

Khera is particularly enthusiastic about the company’s evolution into a multi-product platform, explaining, “What drew me here is the mission. We’re not just selling software—we’re protecting some of the world’s most critical brands from organized fraud networks and AI-powered attacks. When customers tell you ‘you’ve saved us millions and protected our users,’ that’s the kind of impact I want to be part of. I’m here to help more enterprises discover what companies like Microsoft and Meta already know: Arkose Labs is how you win against modern fraud.”

Industry Leadership and Innovation

Khera noted Arkose Labs stands out for its forward-thinking fraud prevention strategies and its unmatched value to global enterprises, including:

• Comprehensive Platform: A holistic solution combining device ID, behavioral analysis, bot management and more to protect against a wide range of sophisticated threats.
• AI-Driven Fraud Prevention: Leveraging cutting-edge AI to proactively combat emerging threats, including those powered by large language models (LLMs).
• Trusted by Global Leaders: Arkose Labs protects some of the world’s most recognizable brands, including Microsoft, Meta and Roblox. The positive feedback from these customers was a key draw for Khera. “What I hear from customers is overwhelmingly positive: ‘You’ve saved us money, protected us against fraud and helped safeguard our company from bad actors.’ Hearing that from some of the biggest names in the industry is incredibly rewarding.”