SaaS software leader adds experienced technology executive to Board
Alterian announced today that Andy Frawley, an experienced technology executive, has joined Alterian as the new Chairman. Frawley will provide extensive experience for Alterian within the ever-evolving customer experience and journey orchestration marketplace.
Andy has over 30 years of operating experience, including 25 years at the senior management level within agency, marketing services, enterprise software, software as a service (SaaS) and professional services companies. His operational experience includes raw startups, turnarounds and managing billion-dollar global businesses. Frawley also has extensive experience raising capital in private and public markets, and in mergers and acquisitions with companies at all different stages of growth.
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“This is an exciting time for Alterian, and real-time journey orchestration and engagement is so important to companies as consumers demand more from organizations. The focus on personalization and delivering the most relevant next best action in real-time within the customer journey is paramount to meeting the customer expectations. Alterian’s track record of delivering fast journey analytics, implementations and positive ROI will be critical to the industry as a whole.” said Frawley. “Becoming the new Chairman provides an opportunity to support the strategic planning and to set the future of software in the Real-Time CX and AI space.”
Bob Hale, CEO of Alterian, spoke to the new appointment of Frawley as Chairman. “Andy’s talents and experience will be invaluable as we continue to evolve our solutions and we are excited to have Andy as our new Chairman. He brings us a wealth of experience in CEO roles at Epsilon, Clicksquared and Exchange Applications which will provide essential executive guidance for our platform in the rapidly changing Real-time CX and AI market.”
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