Award-winning agency strengthens leadership team to accelerate international growth and client performance
Absolute Digital Media, the independent, multi-award-winning digital marketing agency, has announced the appointment of Luke Kyte as Managing Director. The hire marks a significant step in the agency’s growth strategy as it scales operations domestically and internationally.
Luke joins from GAIN (formerly Reddico and Sideshow Group), where he most recently served as Director of Digital Services within GAIN Performance. Over a decade-long tenure that began at Reddico in 2014, Luke held progressively senior roles spanning content, operations, culture, and digital services, playing a central role in the agency’s transformation into one of the UK’s most celebrated workplaces.
At Reddico, Luke was instrumental in pioneering a self-managing organisational model that removed traditional management hierarchies, introduced unlimited leave, and empowered teams through autonomy and trust. The results were significant: Reddico was named the fourth best place to work in the UK by UK’s Best Workplaces, achieved record revenue and profit growth, and reached an employee Net Promoter Score of 95.
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In his new role, Luke will work closely with the team and clients on a day-to-day basis, driving operational excellence, service delivery, and business development as Absolute Digital Media continues its expansion into the UAE and wider international markets. He will also play a key role in strengthening the agency’s people-first culture and scaling internal capability to meet growing demand.
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Founder and CEO Ben Austin, who launched the agency in 2008, will remain closely involved in the business, continuing to lead on strategic direction, new business, and the agency’s international expansion. The appointment allows Ben to focus on the areas that drive the most enterprise value whilst ensuring clients and the team benefit from dedicated, hands-on senior leadership.