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SalesTech Star

Episode 235: Driving Better B2B SaaS Marketing ROI: with Alicia Hale, SVP of Growth Marketing at Demandbase

By Paroma Sen on March 19, 2026
Alicia Hale, SVP of Growth Marketing at Demandbase joins us in this episode of the SalesStar Podcast by SalesTechStar to chat about a few proven trends and best practices that can enable marketing results:

Key topics covered:

  • Growth marketing trends for 2026
  • Common myths around B2B growth marketing
  • Using AI to boost marketing output

 

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  • NEWS
  • INSIGHTS
    • GUEST AUTHORS
    • STAFF WRITERS
    • PODCASTS
      • The SalesStar Podcast – Episodes 201 to 300
      • The SalesStar Podcast – Episodes 101 to 200
      • The SalesStar Podcast – Episodes 001 to 100
  • SALESTECH RADAR
    • Account Intelligence
      • B2B Database & List Services
      • B2B technology
      • Buyer Insights
      • Account-Based Planning
    • Content & Collaboration
      • Content Sharing
    • Contract & E-Signature
      • Identity Management
        • In App Marketing
        • Incentives & Commissions
        • Influencer Marketing
        • Intelligent Assistants
      • Privacy and Regulations
      • Price Optimization & Revenue Management
        • Quote & Proposal
    • Gamification
    • Mobile & Field Sales Enablement
      • Territory & Quota Management
      • Multichannel Orchestration
    • Native & Programmatic Advertising
    • Onboarding & Training
      • Online Meeting & Sharing
      • Forecasting & Performance Management
    • Predictive Analytics
      • Predictive Marketing
      • Pipeline & Analytics
      • Pipeline Management
      • Predictive & AI
    • Proactive Sales Engagement
      • Productivity & Enablement
      • Programmatic Email
    • Sales & Marketing
      • Data Visualization
      • Demand Gen Radio
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      • Email Tools
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  • INTERVIEWS
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      • The SalesStar Podcast: Episodes 232 onwards (Year: 2026)
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