Kimberly Gordon, Senior Vice President of Marketing at People.ai spoke about the evolving roles and standards redefining B2B SaaS sales and marketing in this episode of the SalesStar Podcast:
Key topics covered:
- How martech and salestech is impacting B2B SaaS sales and marketing team structures
- Evolving standards and roles redefining B2B sales and marketing
- Generative AI and the future of salestech, martech