Monica Ho, CMO at SOCI joins us in this episode of the SalesStar Podcast to chat about the future of customer journeys and how modern martech is a game changer when it comes to driving better online journeys.
Key highlights discussed in the conversation:
- Top factors that need urgent transformation when it comes to modern B2B customer journeys
- How modern marketers use AI to decode more about customer behaviours to drive better digital journeys
- How can better local search tactics for multi-location brands tie into all of this effectively