Episode 213: B2B Revenue Generation Tips with Scott Gibbs, Chief Revenue Officer, Meltwater

Scott Gibbs, Chief Revenue Officer, Meltwater spoke about a few top revenue generation tips and practices that work well in today’s business climate:

Key topics covered:

  • Biggest revenue generation myths for B2B sales teams
  • What CROs need to keep in mind to drive impact today
  • How sales and revenue generation teams should evolve further to be not just data driven but process oriented
  • Biggest challenges modern CROs and Sales teams face