Zenefits is using Winning By Design’s Sales Academy in a Box program to jump-start an in-house sales school that accelerates onboarding, increases sales productivity, and creates a coaching culture
Jeff Hazard, VP Sales at Zenefits, and Morgan Hunt, Director Sales Enablement and head of the Zenefits Sales Academy wanted to create a coaching culture and boost Zenefits’ SaaS sales results. They turned a room of foosball tables into a classroom and launched an in-house Sales Academy.
Today, the room is buzzing with daily roleplay. Zenefits’ prospective employees and customers are taking note and the Zenefits Sales Academy is rapidly becoming a unique selling point for the company.
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“We finished our year-end doing extremely well, but more importantly I’m proud of how our teams have embraced the training and practice. Students report they have learned more in three weeks at Zenefits than in a full year at previous employers”
“We finished our year-end doing extremely well, but more importantly I’m proud of how our teams have embraced the training and practice. Students report they have learned more in three weeks at Zenefits than in a full year at previous employers,” reports Jeff Hazard.
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Rather than reinventing the wheel, Jeff and Morgan decided to license the Winning By Design Sales Academy in a Box. Zenefits is the inaugural customer of this program, which is based on the SaaS Sales Method. The SaaS Sales Method is a high-velocity sales system designed to help B2B, SaaS, and Inside Sales organizations use training, roleplay, practice and coaching to successfully implement solution, consultative, or provocative selling methods.
Jacco Van Der Kooij, founder of Winning By Design said, “We believe that a science-based culture is a key to winning in sales, and in order to build culture you have to commit. Our Sales Academy in a Box program makes it easy for companies like Zenefits to make how they sell as important as what they sell and to create an enormous competitive advantage for themselves in the process.”
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