The multichannel online retailer put their performance analytics on autopilot to return focus to the customer experience and maximize profitability
Every burgeoning online retailer wants to see their business grow, but what’s often forgotten is the hassle of manual data entry and — especially for multichannel retailers — the challenge of seamlessly gathering data in one place. Channie’s Visual Handwriting & Math Resources learned this the hard way when demand for their early education products took off. As a result, the team struggled to keep up with data entry, which was taking hours every single day. What’s more, they risked missing important performance insights because they didn’t have a way to accurately funnel data into a single platform.
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The solution An affordable ecommerce automation platform that would also provide performance analytics. “I’m looking for effective software, and for automation that I can afford,” said Channie’s president Chan Stimart. “I compared many different softwares, and I found Webgility to be the best because it’s so easy to implement.”
Once the Channie’s team onboarded with Webgility, they had a single source of ecommerce truth at their fingertips, a dashboard where they could easily view the performance of each of their sales channels. In fact, Webgility’s data is now the standard against which they compare data from the rest of their tech stack. “You can’t run a good growing business without knowing where your operation data lies,” Stimart said. “We have confidence in Webgility taking care of that portion so we’re able to free more time to help our customers.”
Channie’s impressive results with Webgility include:
- A 250% increase in order volume year over year
- 60+ hours saved per month on manual data entry
- Improved customer experience and reputation in the market
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