VTEX, a leading marketplace-first commerce provider serving over 2,000 brands and retailers in 30 countries, is responding to strong demand from large B2C retailers and enterprise B2B brands in the US market by expanding its commerce capabilities and its US leadership team. This market expansion follows a $140 million investment by Softbank in 2019 and the recent opening of VTEX’s new US headquarters in Manhattan. This investment is driven by the increased interest and demand for modern and flexible commerce technology from enterprises like Stanley Black & Decker and Motorola.
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VTEX Invests in US Market to Deliver Collaborative Commerce and Meet Growing Enterprise Customer Demand
VTEX’s enterprise-grade marketplace functionality supports retailers and B2B brands that want to grow by launching their own marketplaces. Globally over 160 customers already use VTEX’s marketplace offerings to add new revenue streams to their digital commerce operations. In addition, VTEX has built an ecosystem of marketplaces that allow sellers to cross-sell their products on a variety of noncompeting VTEX marketplaces. This approach creates what VTEX calls “collaborative commerce”, an effect that yields rapid sales growth for marketplace operators and sellers alike.
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“Because our solutions allow companies to scale quickly, deliver the fastest time-to-revenue and never experience painful software updates, we’re seeing many retailers leave their legacy platforms for our end-to-end offering,” said Amit Shah, VTEX US General Manager and Chief Strategy Officer. “Now we’re creating a collaborative commerce framework that supports rapid growth of marketplace operators and sellers, even in a challenging and rapidly-changing economy. Our marketplace capability and the technologies we offer are just some of the reasons US B2B brands are asking us to help expand their operations. To meet this demand, we’ve moved our US headquarters to New York and built a team of commerce experts to support VTEX clients here.”
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